Knowland, a provider of data-as-a-service insights on meetings and events for hospitality, introduced Portfolio Capture, to provide a comprehensive, unified view of group business performance across an entire portfolio. This complement to the Knowland platform makes it easy for asset managers and ownership groups to benchmark properties in their portfolios against each other, view competitive performance, and identify top sales opportunities. These features help maximize asset utilization, grow group market share, and improve sales efficiency across properties.
At a time of increased consolidation and uncertain economic conditions, it’s important to understand how a property is contributing to the overall performance of the portfolio. Portfolio Capture allows for roll-up reporting and benchmarking all in one place. Portfolio properties can be compared against defined competitive sets and operating markets, giving more context to operating performance.
- Portfolio ranking helps identify top and bottom-performing properties – Filter hotels within the portfolio to identify top and bottom performers on multiple KPIs. Leaders can use this to manage assets, implement remediation programs, and grow overall portfolio value. Quickly identify struggling properties to shore up performance or determine standout performance and isolate best practices to model at other properties.
- See standardized KPIs across any time period for each portfolio property relative to its comp set and market – Leaders can gauge property performance against standardized KPIs for a well-rounded view of operating performance. Identify opportunities to improve performance across the portfolio with additional data touch points.
- Lists the top 10 accounts for a property, its comp set, and market to help identify new account prospects – Assists leaders in identifying the most active accounts and where to focus sales resources. This helps determine a competitor’s top accounts, those driving group business in the property’s market to develop strategies that increase share from those accounts.
Kristi White, chief product officer, Knowland, said: “We understand the challenges facing hoteliers who manage properties under disparate brands and in different markets. We developed Portfolio Capture to provide a ‘single pane of glass’ view of group performance for all hotels within a portfolio. It allows portfolio leaders to make decisions quickly and take action to build asset value and grow group market share through multi-faceted, data-driven comparisons of performance on an even playing field.”