Knowland Launches New Group Rating Technology
The Knowland Group, a provider of hotel group intelligence products and services, has unveiled its patents pending group rating technology. Designed to enable hoteliers to better target specific prospects in their efforts to create new group business, group rating will revolutionize proactive selling for hotels.
"We truly believe the group rating technology represents a huge step forward in the evolution of data-mining and micro-targeting techniques in our industry, particularly for group sales teams," says Michael K. McKean, CEO of The Knowland Group. "So much of our research and innovation has led to this key breakthrough: giving group sales teams the tools to make very specific searches in our vast database. With group rating, a simple click of the mouse can generate extremely warm leads."
"We truly believe the group rating technology represents a huge step forward in the evolution of data-mining and micro-targeting techniques in our industry, particularly for group sales teams," says Michael K. McKean, CEO of The Knowland Group. "So much of our research and innovation has led to this key breakthrough: giving group sales teams the tools to make very specific searches in our vast database. With group rating, a simple click of the mouse can generate extremely warm leads."
The group rating technology is now an exciting component of INSIGHT and READERS, Knowland's two main offerings, and will be integrated throughout MYYco, the firm's breakthrough sales force automation tool set for launch in the second quarter of 2009. By utilizing ten patents pending ratings indicators, users can specify how important certain aspects of a group's past meeting activity are to their sales efforts. These factors include:
- Price Segmentation
- Size Compatibility
- Brand Affinity
- Time of Year Propensity
- Time of Week Propensity
- Geographic Compatibility (Regionally, by market and by tract)
- Hotel Type
- Amenity Affinity