Knowingli Launches Integrated Market Research Services that Fuel Smart Strategies, Marketing and Sales for Hotel and Travel Brands

Michal Christine Escobar
Senior Editor, Hotels

Puzzle Partner, a hotel and travel technology marketing and PR agency, said it has launched Knowingli, a new division focused on helping brands bridge a gap the company sees in the market.  Knowingli brings together integrated market research, custom surveys, sponsored reports, and content marketing services to make them fast, accessible, and affordable for companies and budgets of all sizes.

“Once the pandemic hit, we realized the world, and our industry, had changed forever,” explains Ivana Johnston, the company’s co-founder. “What once worked, was not going to work anymore, and brands needed to adapt their approach to align with emerging consumer expectations, trends, and a new landscape. To get a finger on the pulse and be able to create meaningful, relevant content to fuel sales, we began to look for market research services that could serve our clients. We soon realized there was a gap in this space that we were uniquely positioned to fill because we could bring together an ecosystem of data-science, content, and PR to deliver quicker, more cost-effective turnkey options.”

Knowingli has partnered with global gold standard data and technology providers used by companies like Google, Slack, Facebook, LinkedIn, Spotify, CDC, Sutter Health, Goldman Sachs, BMW, NBA, StubHub, Cirque du Soleil, Emirates, Hello Fresh, and eMarketer.  With access to over 40,000 data points, 22 million panelists, across over 46 countries, the agency offers a complete suite of survey-led capabilities which allows them to create, collect, analyze, and deliver insights for:

  • Sponsored trends reports
  • Sales and pitch decks
  • Guest and user experience
  • Employee feedback
  • Product and concept testing
  • Marketing and brand measurement
  • Purchase/Booking journey and motivations
  • Event feedback
  • Opinion and pulse polls
  • Member communities

“When I was selling and marketing enterprise technology, I would have loved to have had timely insights and dedicated market research reports that could validate reasons why prospects should implement our systems,” says Knowingli’s co-founder Alan Young. “There has never been a more important time to launch this kind of service as so many companies try to find their path to recovery and the next normal. Market research is not just for large, established brands - if anything, it is even more crucial for start-ups and smaller companies. Whether it is data for pitch decks and sales collateral or customer feedback to drive innovation, market research is the most powerful way to define a brand as a thought leader, understand guest needs, and drive revenue.”

To learn more, and download the 2020 Travel Trends Report with COVID-19 updates visit

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