UK hotel technology company Journey Hospitality has added Apple Pay and Google Pay to onejourney hotel ecommerce platform to better facilitate the online booking and payment experience for hotel guests.
In response to the data gathered in its first year of operations, the onejourney team is enabling hotels to tap into the growing mobile-using society by providing digital wallets. Across onejourney’s portfolio of over 100 luxury hotel clients, mobile traffic dominates with 77% of users* browsing hotel sites via their smartphones (21% desktop and 2% tablet) - with iPhones overwhelmingly popular (66% of mobile traffic).
Almost 9 in 10 British people feel “there’ll come a point soon when neither cards or cash is used, and people will pay for everything with their mobile phone.” The same report by Samsung found 24 percent of Brits believe mobile payments are more secure than card or cash.
Combined with predictions that 72% of today’s digital population will solely use smartphones to access the internet by 2025, the need for hotels to provide an intuitive, easy-to-use payment system for digital bookings was clear.
Simon Bulilngham, founder and CEO of Journey Hospitality, said: “Mobile is not a trend, it’s the norm - hotels not optimised for mobile bookings are ignoring a huge revenue stream. We see one in five hotel bookings made with mobile wallets - and it continues to grow. Hoteliers pride themselves on delivering the art of hospitality; this must include a smooth payment experience for digital-savvy guests, with digital wallets the cornerstone. If you’re not making it easy for your customers to spend their money, they’ll go elsewhere.”
In addition to the new digital wallets, the onejourney platform also allows hoteliers to set payment parameters that best suit their guests and their business model with Buy Now Pay Later. Hotel guests can pay-in-full or stagger payments such as deposits or deferred payments.
Bullingham said: “Better conversion and increased revenue comes from making it easy to purchase. Innovative hoteliers who are starting to think like ecommerce retailers are the ones that will thrive in today’s digital-first society. Digital wallets provide benefits to hoteliers as well as their guests. It’s a win/win.”
onejourney services over 120 luxury hotels and resorts worldwide, facilitating multi-product shopping baskets, and driving sales of non-accommodation facilities and services, and ancillary revenue streams.