Jaffrey Ali Joins FranConnect as Vice President of Product Strategy, Management

FranConnect, a provider of franchise management solutions, has hired Jaffrey Ali as Vice President of Product Strategy and Management.

Ali, a seasoned product management and marketing executive, joins FranConnect with 20-years of product management experience with various technology companies building mission-critical software products for the consumer-packaged goods, risk management and emergency management industries. Ali has spent his career creating highly differentiated product offerings that have built startup environments into serious players in their industry, making him a sought-after expert in his field. Most recently, he served as Head of Product Management, Strategy and Marketing for Haystax Technology, a cybersecurity product company.

Ali’s background working with innovators and thought leaders in various industries to develop software solutions puts him in excellent position to lead product management and strategy for FranConnect. Ali plans to impact strategy by taking the company vision and creating a product roadmap for success, translating to concrete milestones for the product. The management aspect of his role will involve determining ways to build and invest in the product on an ongoing basis to gain customer traction and increase value for customers and, in turn, the company.