iPost, an enterprise email marketing and automation provider, announced a technology integration with cloud commerce provider Magento, an Adobe company. iPost users can now connect all rich customer data stored in Magento with the iPost platform to send hyper-personalized messages and omnichannel campaigns for enhanced customer journeys.
Magento’s automated transactional emails can now be fully customized and sent through the iPost platform. The integration also enables users to fully utilize all data from Magento customers, orders, emails, and forms into iPost lists and data tables. Magento data can now be applied to iPost’s journey automation engine that automatically adjusts customer journeys based on their behavioral and transactional interactions. This feature makes it easy for retailers to take full advantage of iPost’s conversion tracking components such as funneling for optimized campaign targeting or recovering sales with cart abandonment automation messages.i