Infor Continues to Modernize Revenue Management Functionality for Hoteliers
Infor, a provider of business cloud software specialized by industry, announced, the completion of a transformative upgrade to Infor EzRMS Mobile as well as the Infor EzRMS Pricing Engine, key components of the company's overall portfolio of Hospitality Revenue Management Solutions. The mobile application, available through Google Play™ Store and Apple App Store, delivers the right information at the right time so hoteliers can analyze trends and make more informed pricing decisions on the go.
The newest iteration of Infor EzRMS Mobile was designed based on feedback from the revenue management community. It is one of the only revenue management mobile applications that allows users to view their most important metrics instantly, including total revenues, and adjust pricing and control decisions, while checking what competitors are doing, and update selling strategies on the go. An enhanced recommendation screen allows users to review Competitor Rates, amend their BAR Rates and restrictions as well as push these decisions to all interfaces. Best Opportunities have also been introduced for easy review of days with the highest additional revenue opportunities. With this application, customers no longer have to use their desktop if they want to review or change a rate. Now, if they are in a meeting, out of their office and they hear of something unexpected, they can review their figures and change their strategy accordingly directly from their mobile.
Infor’s sophisticated Pricing Engine infused with AI capabilities now addresses the industry need to deliver optimized pricing recommendations to support flexibility needs for different properties and markets. Specifically, it now operates under three different modes. The first is BAR Recommendations at Hotel level, the second is BAR Recommendations at Room Category level, and finally Price Value Recommendations if a property doesn’t have a BAR grid and/or work in a highly price sensitive market, Infor is able to recommend the best price value by room category (value).
“Infor’s applications have been instrumental in helping our organization develop a functional revenue management plan,” said Tobi Kuhlang, Vice President, Revenue Management & Distribution, The Lux Collective Ltd. “We look forward to taking advantage of this new mobile functionality to continue developing better forecasts, pricing, and optimization strategies.”
Infor EzRMS is specifically designed for the hospitality industry, and helps hoteliers sell the right product to the right customer, at the right time, through the right channel and for the right price. The application automatically calculates demand forecasts for the future use hotel rooms, and recommends the appropriate selling strategies, such as open/close rates, stay controls, open/close room categories, and overbooking levels-maximizing yield and profit.