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08/24/2022

Industry Vet Moves to Krystal

Prior to joining Krystal, Terrell was the Head of Digital Transformation for Focus Brands.

Casey Terrell has been named Chief Marketing Officer at Krystal effective immediately. Terrell is a seasoned marketing professional with demonstrated experience in transforming B2C and B2B revenue along with visibility and operations for globally recognized brands across multiple sectors including retail, hospitality, restaurants, tech, and more. He reports to Krystal President Thomas Stager.

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Krystal CMO Casey
Formerly at Focus Brands, Casey Terrell has been named Chief Marketing Officer at Krystal.

Prior to joining Krystal, Terrell was the Head of Digital Transformation for Focus Brands. In this role, he oversaw transformation and change management for all seven brands: Carvel, Cinnabon, Schlotzsky's, Moe's Southwest Grill, Auntie Anne's, McAlister's Deli and Jamba. He was responsible for collaboration and innovation company-wide across business processes, digital, technology, and organizational transformation. Prior to serving as Head of Digital Transformation, Terrell led marketing for Schlotzsky's. Focus Brands has more than 6,500 locations worldwide.

Terrell's food and beverage marketing experience also includes Head of Global Retail Marketing & Digital Transformation for Anheuser-Busch, Vice President/Head of Global Brand, U.S. Marketing & Digital Transformation for Le Pain Quotidien, International Brand Manager (2014-2015) and Manager, Integrated Marketing (2013-2014) for Outback Steakhouse, and Brand Manager for Burger King.

Before launching into his marketing career, Terrell served as a U.S Army officer. He managed a more than 90-person troop and oversaw deployment training for more than 1,000 soldiers.

Terrell is a member of the Innovation. He has served as a guest speaker for various professional conferences, where he shares his insights on innovation and best business practices.