Industry Vet Barry Westrum Joins Taco John's as CMO

Barry Westrum will join Taco John's as chief marketing officer on May 4.

Westrum brings more than 26 years of experience to his new role at Taco John’s. Prior to joining Taco John’s, Westrum held several different leadership positions at YUM! Brands for nearly 20 years. Most notably, he served as senior director of brand marketing for Taco Bell Corp., chief marketing officer for A&W and Long John’s Silver Restaurants, and chief marketing officer for KFC Corp. From 2012 to 2017, he was executive vice president of marketing for International Dairy Queen and most recently served as chief marketing officer of Del Taco.

Westrum will be based in the new Minneapolis satellite office of Taco John’s, allowing the brand to tap into the considerable marketing and culinary resources the city provides. As chief marketing officer, he will oversee brand and marketing strategy, advertising, digital innovation, menu development, creative services and the overall brand experience for Taco John’s.