Imprint Partners with Selina to Launch the Selina Rewards Visa Card

Michal Christine Escobar
Senior Editor, Hotels
Imprint Selina Credit Card

Imprint, which offers branded payments and rewards products, today announced a partnership with Selina, the fast-growing lifestyle and experiential hospitality brand targeting Millennial and Gen Z travelers, to launch the Selina Visa Card

Consumers will be rewarded like never before with the new Selina Visa Card, which includes a $25 sign up reward, 5% back at Selina locations and 1% back at everywhere else. The card uses Imprint to provide exclusive rewards and cash back with every purchase - users download the Imprint App, connect their bank account, and use the card anywhere that Visa is accepted.  

The Selina Visa Card is available via the Imprint App. Signing up with Imprint takes under a minute, and the Selina Visa Card comes with no credit inquiries, no interest, and absolutely no fees. Unlike other cards, Imprint allows members to use their rewards immediately. As consumers earn rewards, points are automatically applied to the next Selina purchase. 

Brands like Selina are launching with Imprint’s platform to power custom rewards programs that reduce the cost to process payments and reinvest the savings into rich rewards for their customers. As a result, brands can boost retention and customer lifetime value with minimal investment.

“We are incredibly excited to  partner with Selina and offer exclusive rewards and customized experiences to their loyal guests,” said Daragh Murphy, CEO & Co-founder of Imprint. “Our mission is to work alongside great companies like Selina to build payments systems that reduce costs to the business and provide every customer with access to great rewards.”  

Selina’s global network of hotels spans 144 properties across 25 countries in North and South America, Europe, the Middle East and Asia Pacific. Selina expects to continue to benefit from the surge in remote working and the prioritization of health, wellness and experiences among Millennial and Gen Z travelers.

Rafael Museri, Selina’s Co-Founder and Chief Executive Officer, said, “We are thrilled to begin this special relationship with Imprint to provide our guests and members with added value as we continue to build a dynamic, engaging and authentic lifestyle brand that resonates with consumers. This collaboration is just the latest example of how Selina is partnering with innovative companies to more deeply ingrain our brand in the hearts and minds of travelers.”

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