IHG Partners with OTA Insight to Implement Its Rate Parity Solution

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IHG Partners with OTA Insight to Implement Its Rate Parity Solution


OTA Insight, a cloud-based data intelligence platform for the hospitality industry, announced a series of milestones that have played a key role in helping the company reach the 50,000-client benchmark in only six years of trading, culminating in a global parity management agreement with InterContinental Hotels Group (IHG), one of the world’s leading hotel companies.

“IHG is committed to providing industry-leading solutions to streamline distribution and improve profitability at more than 5,700 hotels worldwide,” said Philippe Garnier, VP Third Party Distribution at IHG. “We appreciate the recent developments made by OTA Insight to its end-to-end parity solution, Parity Insight. OTA Insight gives our hotels a solution that is simple to use and that will contribute to channel optimisation efforts.”

IHG is the latest in a series of high-profile partnerships for OTA Insight, their customers including Radisson Hotel Group, Wyndham Hotels and Resorts, Best Western Hotels and Resorts, NH Hotel Group and Playa Hotels & Resorts, to name a few. With the IHG partnership, OTA Insight now supports 9 of the top 10 global chain parity programs and its property count is more than 50,000.

This milestone is passed in the same month that OTA Insight was named the UK’s 17th fastest-growing private technology company in the Sunday Times Hiscox Tech Track 100. Other company highlights this year include the recent launch of its Compare Module functionality, a rate-type comparison feature that removes the need for report generation and analysis within Rate Insight.

To support the continuous growth, OTA Insight has grown to nearly 200 employees, almost doubling in the past 12 months, with staff and hubs across six continents.

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