IDeaS Adds New G3 RMS Feature to Help Hoteliers Improve Revenue Opportunity for Component Room Optimization

Though ubiquitous in resorts and hotels today, component rooms and flexible inventory are a tricky business for revenue managers. These unique rooms have traditionally required manual pricing and constant oversight – and are often undersold because of their complexity compared to standard rooms. 

To help hoteliers maximize profit potential, IDeaS Revenue Solutions has added a new capability to IDeaS G3 Revenue Management System (IDeaS G3 RMS). Powered by SAS analytics, this new IDeaS G3 RMS feature allows revenue managers to optimize all combinations of room types and build a revenue strategy specifically for flexible inventory – all based on guest demand and price sensitivity.

IDeaS G3 RMS is now the only cloud-based revenue management tool that automates component room price optimization. Combined with sophisticated pricing and inventory control decisions, powerful forecasting and interactive reporting dashboards, component room pricing showcases IDeaS' commitment to solving the unique and complex business challenges facing hotels and resorts.

The new capability allows resorts and hotels with component rooms to account for larger or premium room types and optimize their business strategy based on the most relevant market data and demand indicators. With IDeaS G3 RMS, revenue managers now have the confidence to automatically price and offer fully flexible inventory in order achieve the greatest profitability and business mix for their property.

“This technology has enabled us to look at inventory by type or segment and actually make decisions to yield room types uniquely across different channels,” said Agnelo Fernandes, senior vice president for Terranea Resort. “Terranea is very unique, with 582 keys and a mix of rooms, suites, villas, casitas & bungalows. We find ourselves diving into IDeaS for every decision, and that has helped us become a lot more efficient. IDeaS helped us understand pricing, availability and demand for each room in order to optimize profitability.”

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