IBC Hospitality Technologies Announces Direct Integration with Google Hotel Search

Michal Christine Escobar
Senior Editor, Hotels
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IBC Hospitality Technologies, producer of software and services designed to help independent accommodations owners and operators more easily manage and market their properties, announced today a direct integration into Google Hotel Search. IBC's hotelier clients will have instant access to accommodations seekers globally. In addition, the integration will provide hoteliers with direct bookings.

According to IBC, Google is one of the most popular places for people to begin their search for accommodations. The integration will better position IBC clients to receive more business, and because of their integration with IBC's distribution technology, they can receive more direct bookings from Google to help drive revenue growth and repeat business.

Existing customers of IBC are already live on Google's Hotel Search and it can professionally manage the metasearch of its clients through its MetaLogic program. According to IBC, MetaLogic procudes an average of 12:1 ROI for its customers, and it also includes retargeting with the shortest look-back period in the industry. This means that IBC customers are only being marketed to warm lead candidates.