How P.F. Chang's Builds Business Catering Revenue
Off-premises dining and catering have been a growth area for the restaurant industry, which overall has experienced negative month-to-month same-store sales for the better part of the past two years, according to the Restaurant Industry Snapshot from Black Box Intelligence. In contrast, business spending on catering has grown more than 30 percent in the past three years to become a $22 billion market, according to data from foodservice research firm Technomic.
Restaurant industry veteran Jim Rand has spent more than a decade building catering operations for national brands and recently joined P.F. Chang’s as VP of off-premises dining to lead the company’s catering and off-premises strategy.
“Partnering with ezCater is an easy and effective way to grow catering revenue,” said Rand. “ezCater quickly added all of our U.S. locations to its platform and we began receiving orders immediately. In the last three months we’ve seen meaningful growth in our catering revenue through ezCater. The ezCater platform has allowed us to quickly reach a large corporate customer base over a broad geographic area, which would have taken longer had we done it on our own.”