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Hotel Technology Forum 2024 Preview: Winning the Customer

As the hospitality industry meets soaring demand, the key to success lies in winning over customers at every step of their journey—from smooth bookings and seamless on-property experiences to building lifetime loyalty.
HTF Preview Report Teaser

HTF 2024 (November 18-20 at Terranea Resort, Rancho Palos Verdes, California) is designed to bring together the brightest minds in technology, marketing, revenue management, cybersecurity, and guest experience to explore how the integration of these areas can elevate customer satisfaction and propel properties to new heights. Here’s a look at some of the highlights from the HTF 2024 agenda:

Curated Networking to Jumpstart Connections

Designed for hotel operators and select vendors, these professionally moderated sessions bring together executives with shared interests and connect them with solutions that matter to them. Tailored to participant profiles and preferences, these one-on-one conversations promise a high-impact networking experience. Pre-registration required.

Keynote Presentation: How to Lead with Innovation

World-renowned business strategist, futurist, and bestselling author Scott Steinberg will deliver a dynamic keynote on leading with innovation. In an interactive session, he’ll guide participants through the latest trends in digital transformation, exploring how hoteliers can leverage emerging technologies to tackle today’s business challenges and drive growth.

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Executive Q&A: Hot Trends & Challenges  

“With technology evolving so rapidly, it's a challenge to stay ahead of the curve. That's why I'm excited to attend HTF and tap into the collective wisdom of so many hospitality experts.” —Derek Pando, Director of Product Marketing, Relay READ MORE

Top Tech Trends with Leading Innovators

Digital transformation is sweeping through hospitality, and we’re highlighting industry leaders who are setting the standard. Join Alex Cisneros of Mint House, Sanjay Sharma of Orascom Hotels Management, and Conrad Riddle of Aimbridge Hospitality as they discuss the innovations pushing the boundaries in guest experience and operational efficiency.

AI in Hospitality: Customizing the Guest Journey

Robert Marusi, Commercial Enterprise Director of Hotel del Coronado, will share insights into how AI is redefining the guest experience. Learn how AI-driven customer data analysis helps tailor experiences, personalize marketing, and drive new revenue opportunities—while keeping the guest at the center of every initiative.

19th Annual Hotel Visionary Awards

HTF’s Hotel Visionary Awards recognize outstanding achievements in hotel technology. With newly expanded categories, this year’s ceremony promises a showcase of innovation and collaboration. Don’t miss the live winner announcements and the inspiring success stories from industry visionaries.

WATCH: HTF 2024 Innovations Preview Webinar — Now Streaming on Demand!

 

Enhancing Cybersecurity with Cross-Industry Insights

Cybersecurity is a top priority, and the lessons from other sectors are invaluable. Moderated by Pam Lindemoen, Chief Security Officer at RH-ISAC, this session will examine vendor vulnerabilities, ransomware threats, loyalty fraud, and data privacy. Attendees will gain insights from experts across retail, travel, and restaurant industries.

Lifetime Achievement Award Panel

In an exclusive panel, HTF’s Lifetime Achievement Award recipients will discuss their journeys, sharing lessons and strategic insights from decades of industry transformation. They’ll provide guidance for both established and emerging professionals on how to navigate the rapidly evolving world of hotel technology.

Case Study: Combating Human Trafficking with Hyatt Hotels

Hyatt Hotels presents a powerful case study on using technology to combat human trafficking. Discover how Hyatt’s DNS solution equips hotel staff and operators to contribute to industry-wide efforts in promoting safety and human rights. Presented by Rohan Jani, Associate VP of Guest Technology at Hyatt, this session is essential for leaders looking to make a positive impact.

Startup Super Session: Meet Tomorrow’s Innovators

HTF’s Startup Super Session showcases the industry’s next-generation technology leaders. From ConnectedFresh, Affixify, and Nappr, this curated selection of startups will demonstrate cutting-edge products designed to solve today’s challenges. Discover groundbreaking ideas that are shaping the future of hospitality.

AI and Natural Language Search Workshop

AI and natural language search are transforming the way consumers connect with brands. In this hands-on workshop, explore how AI perceives your properties and learn how to configure words and images for effective AI-driven search. Led by Anna Jaffe and Connie Rheams of Mobi, this interactive session will give you a head start in optimizing your brand’s online visibility.

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Breakfast with Big Ideas: Hospitality Technology’s Lodging Study

Kick-start your day with a lively breakfast session based on insights from Hospitality Technology's 2025 Lodging Technology Study. Panelists (Mike Blake, Vice President of Information Technology, KemperSports and Tim Hansen, VP of Sales, Agilysys) and attendees will dive into the industry’s top strategic goals and share actionable strategies that can be implemented immediately.

Funding Tech Projects: Lessons from IT Leaders

Getting approval for technology initiatives can be challenging, but successful strategies do exist. In this session, IT leaders Max Spangler, VP of Technology, Charlestowne Hotels; Richard Tudgay, CTO, Remington Hospitality; and Diane Li, CIO, JC Resorts will share how they secure funding for both essential and visionary tech projects, helping you navigate these often-complex conversations.

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