Hotel Management Firm Taps Aptech for Proactive Finance Management

Hotel management and investment firm Coral Hospitality is standardizing its accounting operations and financial reporting on the Profitvue back office financial accounting software solution from Aptech Computer Systems, Inc. Already in four properties to date, Coral expects to roll the system out to its full portfolio of 35 properties as part of the company's strategy of intelligent growth.

"Coral Hospitality has a reputation for providing five-star experiences to guests with an emphasis on solid financial returns for owners," says Coral CFO Christopher Schaeffer. "To accomplish this as the company grows, we are standardizing financial reporting, accounting and business intelligence on Aptech technology." Coral Hospitality specializes in hotels, clubs and residential communities. It anticipates adding 10 more hotels and clubs in the next two years.

Profitvue provides both centralized and decentralized accounting services. According to Schaeffer, Profitvue's numerous accounting software modules allowed the technology to meet the disparate needs of Coral's staff from systems to hotel management to accounting staffs. "Our focus is on operational financial management, not data entry or extraction," he says. "Profitvue allows us to be proactive, not reactive and that's how we will build on our goal of providing solid financial returns for owners."
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