Hotel Internet Services Releases In-depth Analysis on Hotel Guest WiFi and IoT Expectations for 2019 and Beyond
Hotel Internet Services (HIS), a full-service provider of internet services and solutions, announced the release of a comprehensive new white paper examining how advances in consumer technology have impacted and heightened guest expectations of hotel WiFi and related services. Utilizing feedback from a recent survey conducted with more than 670 guests and 200 hoteliers across the United States, the white paper demonstrates how the expanding functionality of smart personal devices and evolving online guest behavior is placing greater strain on hotel WiFi networks. By comparing the results of the 2019 survey with a similar survey conducted in 2015, the white paper also illustrates how guest demand for faster, more flexible and secure internet-based services is continuing to increase at a rapid pace.
Titled "Meeting Hotel Guest Wi-Fi Expectations in the Age of Hyper Connectivity and IoT," the HIS white paper reveals several notable findings. These include the fact that guests attempting to connect multiple devices to a hotel's WiFi stands at 76 percent, an increase of almost 10 percent since 2015. Just as relevant to adequate property bandwidth performance is the type of content and online activities that guests seek while traveling. More than 90 percent of hoteliers surveyed in 2019 for instance, rated online content streaming to be among the most highly sought out services by guests. With guests also increasingly accustomed to devices such as Google Chromecast or Amazon's Fire TV in their homes, 65 percent of today's guests indicate a desire to access the same casting abilities in the guestroom, up from 52 percent in 2015. Another 65 percent of guests further indicated a preference to cast an array of apps in addition to content streaming, further placing greater resource demands on a hotel's WiFi service.
Of significant note to hospitality professionals is that more than 90 percent of guest HIS survey respondents indicated that access to a hotel's WiFi was very important. Another 85 percent stressed that WiFi quality would affect their decision to rebook with a specific property or hotel brand. Yet while hotelier respondents likewise indicated the importance of signal quality in high numbers, more than 80 percent of guests disclosed that they often encountered issues with poor signal coverage. With personal data security often being noted as a top guest concern, HIS survey data likewise indicated that more than 90 percent of guests are worried over such issues when staying at a hotel. However, despite more than 80 percent of hotelier respondents identifying Wi-Fi data security as being very important, over 60 percent indicated that they felt improvements could be made to their existing network.
To download a copy of the HIS white paper on guest Wi-Fi expectations and IoT trends, please click here.