Hotel Internet Services (HIS), a full-service provider of internet services and solutions for the hospitality industry, has today released a set of valuable analytics showcasing how content streaming trends continue to evolve throughout the global hotel market. Leveraging data combined from properties equipped with its GuestCast streaming platform, HIS by publishing such analytics aims to provide the industry’s hoteliers with up-to-date insight on how to adopt an in-room entertainment strategy that aligns with modern guest behaviors and expectations.
With content streaming now the predominant form of entertainment in consumer homes, HIS GuestCast analytics likewise reveal that hotel guest preferences for using streaming technology have only increased. For example, GuestCast was found to be used by guests for an average of over 3 casting sessions per room each day. Streaming session length now averages four hours and 17 minutes for each guest, while 44.6 percent of guestrooms had their GuestCast devices utilized on a monthly basis. These analytics together notably demonstrate the growing reliance that guests place on the ability to stream their own content verses using more traditional entertainment options such as Cable TV or video on demand.
HIS’ GuestCast analytics also reveal how hotel guest streaming behaviors continue expanding to include an ever more diverse range of streaming subscriptions that a property’s solution should be compatible with. The top ten most used streaming services now include:
· Prime Video
· HBO Max
· YouTube TV
“We’ve known that content streaming has eclipsed traditional TV for some time now, but what hoteliers need to recognize is that the presence of a streaming platform within guestrooms is no longer up for debate- guests are demanding access to the technology and are seeking to use it more and more throughout their stay,” said Gary Patrick, CEO of Hotel Internet Services. “Keeping pace with guest in-room entertainment expectations importantly doesn’t just involve adopting any kind of streaming device, but one that can provide the flexibility and ease-of-use that guests experience when at home.”
As a streaming solution purpose-built for hotel environments, GuestCast is notably designed to be instantly compatible with virtually any streaming subscription a guest may wish to access on guestroom TVs. By also offering a simplified device-pairing process allowing guests to cast content by simply scanning a QR code, GuestCast is also credited with eliminating commonly encountered troubleshooting issues. According to the latest device usage analytics, GuestCast only receives support call requests by one percent of users, which translates into approximately one out of 100 guests. This further reinforces GuestCast’s main objective of serving as an intuitive and user-friendly casting platform that even unfamiliar first-time users can interact with hassle-free.
A key differentiating feature of GuestCast which allows it to collect usage data is its innovative GuestCast Analytics Dashboard. Available to any hotel business that deploys the casting platform, the GuestCast Analytics Dashboard provides each property with a real-time analysis into the performance of in-room entertainment strategies. In addition to tracking GuestCast usage rates, the dashboard can even monitor the strength of guestroom WiFi signals to ensure that connectivity remains high-quality and in line with guest needs.