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Self-Service's Future Comes into Focus
According to recent reports, the hospitality self-service market is expected to experience a compound annual growth rate of 11.3%, as penetration and adoption rates improve. VDC Research identifies and analyzes the now- and near-term opportunities and threats impacting North America. -
Can Direct Hotel Room Pricing Policy Explanations Strengthen Guest Loyalty?
According to a new study from the Cornell Center for Hospitality Research, guest perceptions regarding the fairness of hotel room pricing policies is a strong element in customers' decision to return to a hotel. Learn how to improve guests' understanding of variable pricing programs without giving away any trade secrets to the competition.