As the implementation of technology in the hospitality industry continues to become more commonplace here in 2019, it is increasingly important for hotel and restaurant owners and operators to understand how to incorporate these advancements into their own facilities - whether they are operating just one location, a local franchise or a global brand. Many brands might be hesitant at first, as the investment for some technology can be substantial and change is always a gamble, but if implemented in the right ways, the cutting-edge innovation can prove to be wildly successful.
First and foremost, every organization’s goal is to grow, and new devices, services and apps are able to create growth in ways traditional hospitality practices cannot. For example, a mobile ordering system for restaurants increases the number of customers able to be served and decreases wait times for patrons, which leads to a better experience and more revenue. Self-serve beverage technology cuts out long waits at a bar and helps operators save money that can be used to reinvest in new locations. Guest apps for hotels drive brand loyalty, empowering guests to stay more often and engage more with the brand. No matter what type of technology, it is important to keep your brand up-to-date in these ever-changing times.
To get the best understanding of how technology is evolving and can play a role in your brand, it is important to attend hospitality network events, and immerse yourself in the hospitality ecosystem to see the huge variety of products and services that are now available to you. This sensory overload can be both super inspiring and also overwhelming at the same time, as the possibilities are almost endless. For your brand, you need to think about specific problems that you’re looking to solve, and you need to know how that problem affects the whole operation. Will adding in some new tech be a Band-Aid for a bigger issue or will it actually help your operation to run better? For instance, will automated check-in machines in your lobby reduce labor costs? Yes. But perhaps even with this implementation, there will still be the costs for installing and running the system that need to be considered. Factor in how this cost will play out, in the long run, to see if it is worth the change. It’s important to understand the role that technology will play, so that you can manage expectations and choose the right tech partner.