Hospitality Authority Will Guidara to Keynote MURTEC® 2024

Hospitality authority and best-selling author Will Guidara will inspire hundreds of restaurant technology professionals to pursue their own path to “unreasonable hospitality” when he keynotes the 2024 Multi-Unit Restaurant Technology Conference (MURTEC). MURTEC, produced by Hospitality Technology, gathers restaurant technology executives and solution providers annually for three days of technology education and networking; the upcoming event takes place March 11-13, 2024 in Las Vegas.

Guidara is the author of the national bestseller Unreasonable Hospitality, which chronicles the lessons in service and leadership he has learned over the course of his career in restaurants. He was 26 years old when he took over the helm of Eleven Madison Park, a struggling, two-star brasserie in New York City. Under his leadership, Eleven Madison Park was named the best restaurant in the world (ranked #1 on the list of the World’s 50 Best Restaurants), received four stars from the New York Times and three Michelin stars.

“We are in the business of serving other people, and I believe if all of us make the choice to put hospitality at the center of every decision we make, that’s what separates the good ones from the pack,” states Guidara.

In his keynote, Guidara will blend his hospitality passion with sage business advice, helping each MURTEC attendee embrace their role in the service experience. Guidara will explore themes that blend technology-enabled capabilities with service outcomes, such as:
 

• Integrating automation while retaining the human touch 
• Transforming ordinary restaurant transactions into extraordinary experiences 
• The necessities of creating a culture of great leadership in your organization
• Reinvention of traditional loyalty models and customer engagement
• Team building and employee engagement that fuels a culture of cooperation and excellence

“Behind every slick, technology-enabled transaction is a hospitality moment: a guest, a service experience, a team member. There is no one better in the industry today than Will Guidara to inspire MURTEC attendees with what it means to turn seemingly ordinary transactions into truly extraordinary experiences,” said Abigail A. Lorden, vice president & publisher of Hospitality Technology, the producer of MURTEC.