HITEC 2021 NEWS: Zoox Smart Data to Showcase Advanced Innovations in Big Data and Artificial Intelligence

Michal Christine Escobar
Senior Editor, Hotels
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Zoox Smart Data (“Zoox”), an international provider of technological solutions that harnesses big data to build customer profiles from existing Wi-Fi networks, is set to exhibit its latest technological innovations at HITEC 2021 in Dallas, Texas. During the event, which will take place from September 27-30, Zoox will offer visitors at Booth #5112 the opportunity to learn how innovations in big data technology can empower a hotel’s existing network infrastructure with the ability to maximize guest experience personalization while creating additional streams of revenue.

Zoox will demonstrate how hoteliers can boost their revenue by enhancing guest Wi-Fi monetization strategies through its Zoox Smart Data platform, an innovative cloud-based Big Data solution. A revolutionary development in hotel technology, Zoox Smart Data leverages a hotel’s existing Wi-Fi network to build intelligent guest profiles. When a guest logs into a Zoox-enabled Wi-Fi network and accepts the terms of use, the platform begins to collect guest demographic and psychographic analytics such as name, income and occupation, equipping hoteliers with the ability to create targeted survey campaigns, personalized advertisements and more. As guests move from one Zoox-enabled hotspot to another, guest data is continually aggregated to create a holistic, accurate and up-to-date guest profile. With always-accurate, critical guest analytics available, Zoox Smart Data ensures that a hotelier is equipped with the insight needed to develop successful promotional efforts that always mirror guest expectations and perceptions of enhanced value.

To further equip HITEC attendees with insight into how hoteliers can harness big data to monetize a hotel’s existing infrastructure, the company will also showcase its Zoox Media platform. A powerful tool credited with increasing overall revenue for hoteliers by 550 percent between Q3 and Q4 in 2020, Zoox Media leverages consumer profile analytics to create advertisements tailored to a guest’s unique interests and needs. The platform also equips hoteliers with the unique ability to automatically push campaigns to guest devices without the need to contract costly third-party ad publishers, allowing hoteliers to fully maximize the alternative revenue stream provided by the platform. With local advertising capabilities available, Zoox Media further increases sales conversions by identifying a guest’s physical location and tailoring promotions to better suit their immediate needs. This can include pushing promotions for nearby tourist attractions, restaurants or fitness centers, ensuring even greater guest experience satisfaction through enhanced personalization. 

“As the industry leader in big data and AI-based innovation, we’re honored to demonstrate how the latest advances can simultaneously lead to meeting growing guest demands for enhanced service while generating the increased revenue that many of today’s hoteliers critically need,” said David Tyre, VP of Business Development- North America at Zoox. “At this year’s HITEC, hoteliers can look to Zoox for the advanced tools they need to run a more adaptive, competitive and profitable business and we look forward to sharing our expertise with attendees over how they can make use of currently available technology to ensure the success of their recovery efforts.”

To schedule a demo with Zoox during HITEC exhibition hours at booth #5112, please contact Sandy James by emailing [email protected]

For further information, please visit www.zooxsmart.com.

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