Hilton Selects Cvent Supplier Network as New Lead Channel for Group Business
Hilton Hotels Corporation announces a strategic partnership with Cvent, the emerging leader in group business lead channels for hotels and provider of event management, site selection and sourcing solutions for meeting and event planners. Hilton has guaranteed enhanced search placement on the Cvent Supplier Network to advertise Hilton properties to thousands of qualified meeting planners who use the Cvent Supplier Network to send group business electronic RFPs. Hilton is positioned to capture immediate group business leads since 89% of the Cvent Supplier Network electronic RFPs are for meetings and events occurring within the next 12 months.
Hilton properties have detailed profiles on the Cvent Supplier Network, complete with amenities, meetings space details, images and virtual tours that meeting planners can access for free. More importantly, meeting planners are able to send RFPs to hotels at no cost on the Cvent Supplier Network. "Over the past year, Cvent has emerged as the leading group business lead channel. This partnership is a key part of our group business strategy and we felt it was imperative for our Hilton brands to have maximum exposure to the Cvent planner audience," says Robert Scypinski, vice president of sales for the Americas. "Cvent is providing Hilton brands the opportunity to reach a new target market. Our Hilton hotels, including the Doubletree, Embassy Suites, Conrad, Waldorf Astoria and Hilton Garden Inn brands, will ensure accurate and timely responses to these requests for proposals. In addition, Hilton will offer promotions to the Cvent meeting planner audience." As a part of the partnership launch, Hilton's first Cvent Supplier Network promotion will include the "Book and Save" offer. All Cvent Supplier Network planners who send their eRFPs before March 31, 2010 will be eligible for this promotion.
Hilton properties have detailed profiles on the Cvent Supplier Network, complete with amenities, meetings space details, images and virtual tours that meeting planners can access for free. More importantly, meeting planners are able to send RFPs to hotels at no cost on the Cvent Supplier Network. "Over the past year, Cvent has emerged as the leading group business lead channel. This partnership is a key part of our group business strategy and we felt it was imperative for our Hilton brands to have maximum exposure to the Cvent planner audience," says Robert Scypinski, vice president of sales for the Americas. "Cvent is providing Hilton brands the opportunity to reach a new target market. Our Hilton hotels, including the Doubletree, Embassy Suites, Conrad, Waldorf Astoria and Hilton Garden Inn brands, will ensure accurate and timely responses to these requests for proposals. In addition, Hilton will offer promotions to the Cvent meeting planner audience." As a part of the partnership launch, Hilton's first Cvent Supplier Network promotion will include the "Book and Save" offer. All Cvent Supplier Network planners who send their eRFPs before March 31, 2010 will be eligible for this promotion.