Hilton Reveals Loyalty Program Updates, New Corporate Branding
Hilton announced industry-first benefits for all 60 million members of its guest loyalty program, Hilton Honors, including Shop with Points at Amazon.com.
Guided by extensive consumer feedback, Hilton Honors said it will offer members the choice to flexibly combine Points and money for a hotel stay, to use their Points at Amazon.com, to allow family and friends to combine their Points for free, and the ability to extend Diamond status when life puts travel on pause.
Hilton also introduced a new corporate identity and logo for Hilton and Hilton Honors. This rebranding comes at a time when Hilton is more simplified and streamlined, after the successful spin-offs of its real estate and timeshare businesses.
MORE USEFUL WAYS TO USE POINTS: SHOP WITH POINTS AT AMAZON.COM
Starting this summer, Hilton Honors members will be able to use their Points to purchase products on Amazon.com.
“At Hilton, we are committed to continually innovating to deliver exceptional experiences for our guests,” said Christopher J. Nassetta, president and chief executive officer, Hilton. “Enabling our Hilton Honors members to use their Points to shop at Amazon.com, along with the other industry-first perks we’re announcing today, are some of the many ways we are honoring that commitment.”
MORE FLEXIBILITY TO USE HILTON HONORS POINTS: POINTS & MONEY
Members can redeem their Points for an award night or a stay using a flexible combination of Points and money. Beginning in late February, members can use the new Hilton Honors Points & Money slider to select how many Points they want to redeem toward a room. This means members will now be able to use their Points faster for hotel stays, any time, with no blackout dates.
MORE VALUABLE BENEFITS: POINTS POOLING
Beginning in April, Hilton Honors members will be able to combine – or “pool” – their Points with up to 10 friends or family members for free. A total of 11 members can pool their Points for stays in great locations for family reunions, bachelorette parties or any other event that brings people together.
NEW BENEFIT FOR DIAMOND MEMBERS
Whether bringing home a newborn, going back to school or launching a new career, Hilton Honors’ most loyal members have shared that life sometimes puts travel on pause. Beginning in March, eligible Diamond members may receive a one-time, one-year extension of their status – for any reason.
“These new perks revolutionize how all Hilton Honors members can use their Points. Frequent travelers told us they want more flexibility while less frequent travelers want to be able to use their Points in more ways and more quickly,” said Mark Weinstein, senior vice president and global head, customer engagement, loyalty and partnerships. “Now more than ever, Hilton Honors is the most flexible, useful, and valuable guest loyalty program – giving our members more of what they want most.”
NEW BRANDING TO REFLECT EVOLUTION
Hilton Honors members will notice an update to the program’s name and logo, shifting from HHonors (with two H’s) to Honors. This rebranding is reflective of the continual evolution of Honors.
As part of the rebranding, Hilton has revealed a new corporate identity and logo. The company will no longer use “Worldwide” in its name and be known simply as “Hilton.”
Guided by extensive consumer feedback, Hilton Honors said it will offer members the choice to flexibly combine Points and money for a hotel stay, to use their Points at Amazon.com, to allow family and friends to combine their Points for free, and the ability to extend Diamond status when life puts travel on pause.
Hilton also introduced a new corporate identity and logo for Hilton and Hilton Honors. This rebranding comes at a time when Hilton is more simplified and streamlined, after the successful spin-offs of its real estate and timeshare businesses.
MORE USEFUL WAYS TO USE POINTS: SHOP WITH POINTS AT AMAZON.COM
Starting this summer, Hilton Honors members will be able to use their Points to purchase products on Amazon.com.
“At Hilton, we are committed to continually innovating to deliver exceptional experiences for our guests,” said Christopher J. Nassetta, president and chief executive officer, Hilton. “Enabling our Hilton Honors members to use their Points to shop at Amazon.com, along with the other industry-first perks we’re announcing today, are some of the many ways we are honoring that commitment.”
MORE FLEXIBILITY TO USE HILTON HONORS POINTS: POINTS & MONEY
Members can redeem their Points for an award night or a stay using a flexible combination of Points and money. Beginning in late February, members can use the new Hilton Honors Points & Money slider to select how many Points they want to redeem toward a room. This means members will now be able to use their Points faster for hotel stays, any time, with no blackout dates.
MORE VALUABLE BENEFITS: POINTS POOLING
Beginning in April, Hilton Honors members will be able to combine – or “pool” – their Points with up to 10 friends or family members for free. A total of 11 members can pool their Points for stays in great locations for family reunions, bachelorette parties or any other event that brings people together.
NEW BENEFIT FOR DIAMOND MEMBERS
Whether bringing home a newborn, going back to school or launching a new career, Hilton Honors’ most loyal members have shared that life sometimes puts travel on pause. Beginning in March, eligible Diamond members may receive a one-time, one-year extension of their status – for any reason.
“These new perks revolutionize how all Hilton Honors members can use their Points. Frequent travelers told us they want more flexibility while less frequent travelers want to be able to use their Points in more ways and more quickly,” said Mark Weinstein, senior vice president and global head, customer engagement, loyalty and partnerships. “Now more than ever, Hilton Honors is the most flexible, useful, and valuable guest loyalty program – giving our members more of what they want most.”
NEW BRANDING TO REFLECT EVOLUTION
Hilton Honors members will notice an update to the program’s name and logo, shifting from HHonors (with two H’s) to Honors. This rebranding is reflective of the continual evolution of Honors.
As part of the rebranding, Hilton has revealed a new corporate identity and logo. The company will no longer use “Worldwide” in its name and be known simply as “Hilton.”