Hilton Honors announced a travel and hospitality partnership with leading transportation network Lyft. Created to reward the over 89 million Hilton Honors loyalty members in their everyday lives, the new program will now allow members to earn Hilton Honors Points whenever they ride with Lyft. And in a first for the hospitality industry, later this year members will also be able to redeem Hilton Honors Points for Lyft credits.
By simply linking their Hilton Honors and Lyft accounts at HiltonHonorsLyft.com, members will automatically earn Points whenever they take a Lyft, whether for work, vacation or daily rides throughout the U.S. and select cities in Canada. The partnership offers members yet another way to earn Points they can use toward free room nights at more than 5,700 Hilton hotels and resorts worldwide, shopping on Amazon.com and other exclusive experiences.
Hilton and Lyft share a customer-focused mindset and a vision for enhancing the travel journey for business and leisure travelers. Through a common spirit of innovation, this partnership will expand beyond earning and redeeming Points and will look to improve the customer journey for travelers through digital products, new categories and experiences.
“Today marks day one of this first of its kind partnership. Allowing members to earn Points on Lyft rides is just the start,” said Mark Weinstein, senior vice president and global head of customer engagement, loyalty and partnerships at Hilton. “We look forward to working with Lyft and finding even more ways to evolve the partnership, offering greater flexibility and more useful, relevant ways to engage with our members when they’re traveling and in their everyday lives at home.”
Hilton Honors members will earn 3 Points per $1 spent on Lyft rides and 2 Points per $1 on Lyft shared rides, for a total of up to $10,000 in Lyft spend per year. Later this year, members will be able to redeem their Points for Lyft credits, too. Nearly 90 percent of Hilton hotels in the U.S. and Canada are located in areas that Lyft operates, making it easy for Hilton Honors members to take advantage of Lyft’s wide reach when they’re on the road.
“From the very beginning, the hospitality sector has inspired much of the innovation that is at the core of Lyft’s business,” said David Baga, Lyft Chief Business Officer. “Together with Hilton, we're excited to make the travel journey more rewarding than ever through our unique, integrated loyalty program - bringing benefits to our riders that they can’t find anywhere else.”
For the past 100 years, Hilton has been a leader in hospitality innovation, and now Lyft joins a robust portfolio of digital capabilities available to all members through the top-rated Hilton Honors mobile app, which serves as a gateway to the program’s many benefits. From selecting a room on a digital floor plan before arrival and turning the app into a Digital Key to access their hotel room, to streaming Netflix through Hilton’s high-tech Connected Room, Hilton Honors members enjoy a seamless travel experience from start to finish.