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Grupo Real Turismo Expands Distribution Partnership with eRevMax

Mexican hospitality major Grupo Real Turismo said it expanded its partnership with eRevMax to centrally manage online distribution for nine additional properties taking the total to 38. The group found RTConnect to be the perfect 2-way connectivity solution between its property management system and online sales channels to increase online visibility and revenue.
Headquartered in Mexico City, Grupo Real Turismo has 40 properties across 27 locations in Mexico, totaling more than 6,885 rooms. The group, which operates three brands, receive 3 million guests annually. To ensure the group’s visibility is maximized across multiple sales channels, the revenue management team relies heavily upon the strong connectivity and secure updates offered by eRevMax through its ISO and PCI certified solutions.
“Our synergy with eRevMax has been wonderful," said MarÍa Sandoval, Gerente E-commerce, GRUPO REAL TURISMO. "RTConnect’s expansive channel network gives us direct access to new, important source markets, and greater visibility in existing ones, to significantly lower our cost of acquiring guests. Our entire distribution process is centralized thus making it easier to monitor how we are performing against targets and manage accordingly. Secure channel connections and immediate updates help us implement strategic decisions instantly thus helping maximize group revenue effectively."
eRevMax continues to focus on expanding its connectivity offering by integrating with multiple new channel and technology partners. The company spends considerable resources to ensure all OTA connections are secure and regularly checked to capture any changes at channel level so that there is no break in connectivity for hotels, thereby maximizing online revenue.
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