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05/12/2021

Grubhub Launches Commission-Free Platform for Restaurants

Grubhub says its Grubhub Direct is designed to help restaurants reach loyal diners and build their brands online. Access to diner data, loyalty programs and promotions through Grubhub Direct is always free.

Grubhub today announced Grubhub Direct, a platform to help independent restaurants better compete online through commission-free online ordering and access to their customer data. With nearly 10 years building branded ordering and loyalty experiences for large restaurant chains, Grubhub is leveraging its expertise to help independent restaurants develop their own customized ordering websites, empowering them to market directly to their diners, receive their diner data and manage their branded website—all without any marketing fees.

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Grubhub Direct helps restaurants to develop a customizable ordering website and start taking orders by leveraging Grubhub's technology. Restaurants receive access to a powerful suite of solutions at no extra cost, including:

  • Website design: Choose the fonts, colors and images that fit the restaurant's brand for a consistent look and feel.
  • Customer relationship management (CRM): Access diner data including names, email addresses and order history (menu items, lifetime spend, order sizes and fulfillment methods).
  • Order management: Receive, confirm and cancel orders through the Grubhub platform.
  • Management portal: Manage menu, hours, financials and other restaurant settings; access reporting and performance insights; and identify future growth opportunities.
  • Loyalty and promotions: Attract new diners and create loyal ones with Grubhub's loyalty tools; targeted and ROI-driven promotions; and analytics.
  • Care support: Benefit from Grubhub's support team for help via phone, chat or email.

"Restaurant owners today are focused on what it takes to run their business and recover from the pandemic," said Amy Le, owner and chef of Saucy Porka. "They often do not have the time that it traditionally takes to develop and manage their own ordering website, which is why tools like Grubhub Direct will give us a way to build our online brand presence and thoughtfully grow the relationship with our diners."

"Our guests are always looking for the best loyalty and rewards, and through our branded ordering app, we have access to the tools and insights that enable us to create personalized promotional campaigns to help our guests on their health and fitness journey," said Rebecca Miller, chief marketing officer at Smoothie King. "In today's digital age, it's crucial to have a comprehensive understanding of our guests and their ordering habits for acquisition and engagement efforts, and Grubhub's technology solves for that—empowering our brand to grow and stand out in a crowded landscape."

Grubhub will not charge any marketing or commissions to restaurants on Grubhub Direct orders. Restaurants will pay standard credit card processing fees and optionally, a highly competitive delivery fee, only if the restaurant chooses to have Grubhub drivers deliver for them. Tens of thousands of Grubhub restaurant partners deliver their own orders and would pay no delivery charge on Grubhub Direct. Additionally, we're waiving setup and monthly hosting fees for Grubhub Direct through April 2022. Access to diner data, loyalty programs and promotions through Grubhub Direct is always free.