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Grove Park Inn to Optimize Revenue and Profits with Upcoming Rev Mgmt Install

The Grove Park Inn has chosen IDeaS Revenue Optimization's IDeaS V5i, a unique forecasting and pricing tool, to optimize revenue and profit in the historical Asheville, NC resort.

"Like a lot of luxury resorts who are facing challenges with their group business these days, we need to understand our changing group patterns more than ever, and embrace dynamic BAR pricing to capture the individual leisure guest who is still travelling," says Dawn Barozzini, revenue analyst, Grove Park Inn. "IDeaS V5i is definitely going to help us embrace these new business practices and build a stronger revenue management culture."

"We were pleased with IDeaS' willingness and ease of integrating with our new Cenium Property Management System (PMS), as well as their existing alliance with our Central Reservation System (CRS) provider, Preferred Hotels and Resorts. We feel we have attained the perfect mix of cutting edge technology platforms, supported by years of experience," adds Terry Price, Grove Park Inn's executive IT manager, who also serves as global vice president of Hospitality Financial and Technology Professionals (HFTP).

The Grove Park Inn will soon deploy the IDeaS V5i revenue management solution; equipped with forecasting capabilities, the Best Available Rate (BAR) module, and the Group Pricing module; and deployed via IDeaS' Software as a Service (SaaS) application, guaranteeing small upfront costs and easy implementation.
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