The Green Revolution: Leveraging Sustainable Tech for Hospitality Excellence
In the hospitality industry, often scrutinized for its environmental impact, the pursuit of sustainable and regenerative practices is not just a trend but a necessity. My recent enlightening site visit to Costa Rica's Marina Bahia Golfito, as a guest of the Enjoy Group and the International SeaKeepers Society, served as a powerful testament to the potential of sustainable tourism. The Enjoy Group, renowned for its commitment to creating luxury experiences that respect, protect, and enhance the local environment, and SeaKeepers, an organization founded 25 years ago by visionary yachtsmen Paul Allen and friends. Their mission is the intersection of the yachting lifestyle, while supporting ocean research, conservation and restoration of the world’s oceans. Together, they are committed to playing pivotal roles in advancing sustainability within the region and have signed an MOU to support this vision. Marina Bahia Golfito A veritable green oasis surrounded by the blue waters of Dulce Golfito. This trip, enriched by sustainability excursions provided by Origen Escapes, offered an immersive look at how the hospitality industry can embrace environmental stewardship, economic development, and outstanding personalized service.
The Power of Nature: A Sustainable Energy Model
Marina Bahia Golfito exemplifies an innovative approach to sustainability, being powered 99% by hydroelectric power. The resort showcases how luxury and environmental stewardship can coexist, highlighting the potential for reducing the industry's carbon footprint through renewable energy sources. Additionally, the resort encourages guests to participate in these sustainability efforts directly. A simple yet impactful initiative allows guests to contribute by reducing the number of towels laundered each day, conserving water and energy and fostering a culture of responsibility among guests. Reef friendly sunscreen is locally made and included in your welcome kit.
Regenerative Science and Preservation: Beyond Sustainability
Marina Bahia Golfito is dedicated not only to sustainable practices but also to regenerative science and preservation efforts. The resort’s initiatives, from catch and release sport fishing excursions to eco-trekking in the rainforest on the Oso Peninsula, underscore a commitment to protecting the natural environment. These experiences contribute financially to conservation efforts and the local economy illustrating how tourism can tangibly support our Blue Planet’s regeneration. The waters surrounding Marina Bahia Golfito are teaming with life due to the government's designation of the area as a National Park. For the first time in decades migrating Humpback Whales are returning to the bay and a recently documented nursery for Hammerhead Sharks has been discovered. Renowned Costa Rican marine researcher, Jorge Cortes-Nunez, who participated in an expedition with the Schmidt Ocean Institute there in Golfito, gave an insightful presentation also discussing Cocos Island and joint research conducted with SeaKeepers Scientific Advisor, Dr. Sylvia Earle.
Personalized Hospitality: The Human Touch in Sustainable Tourism
The exceptional personalized hospitality at Marina Bahia Golfito highlights the importance of creating deep, meaningful connections with guests. This approach enriches the guest experience and cultivates a greater appreciation for the area's conservation efforts and natural beauty, encouraging guests to become passionate advocates for the environment. Our host, Enjoy Group’s CEO , Javier Pacheco, (double check his name) says he looks for certain qualities in his potential hires. A positive demeanor, a glimmer in the eye, and willingness to exceed guests expectations was evident throughout the many staff members who helped us during our stay. The warmth of the staff was authentic.
A Model for the Industry: Combining Sustainability, Economic Development, and Destination Marketing
With the hospitality sector contributing to 1% of the world's carbon emissions, it's a critical time for action. Stakeholders must familiarize themselves with ESG (Environmental, Social, and Governance) principles, as sustainability becomes non-negotiable for travelers and corporate travel managers alike. A Booking.com survey highlights that 80% of travelers consider sustainability important, suggesting that eco-friendly business models are the future.
By integrating sustainable practices, hotels and resorts not only contribute to the preservation of natural resources but also enhance the guest experience, offering unique opportunities to connect with local cultures and environments in a responsible manner.
Citing a Cornell University study, sustainable initiatives can result in a nearly 4% increase in revenue per available room (RevPAR). However, achieving this requires guest participation. It's essential to inform guests about sustainability initiatives and ways they can contribute, as engagement and change management are key to success.
Authentic Sustainability Initiatives
The push for sustainability must be grounded in genuine concern for the planet, beyond branding and following eco-trends. Guests are astute and will recognize greenwashing; hence, authentic efforts have more significant and lasting impacts.
Marina Bahia Golfito serves as a model of how sustainability can be a catalyst for economic development and destination marketing. The upcoming development of an Autograph Collection hotel and residences is a prime example, poised to add over 300 jobs, drawing from the local population and significantly boosting employment opportunities for Golfito locals. This initiative, coupled with investments in hospitality, tourism education, and marine research, is set to enhance the quality of life for the local community by creating invested stewards charged with protecting the environment.
By prioritizing environmentally friendly practices, the resort appeals to eco-conscious travelers, stimulating local economic growth and promoting conservation. This integration of sustainability, economic development, and marketing demonstrates the hospitality industry's potential to contribute positively to both the environment and the economy.
As the hospitality and tourism sector faces increasing pressure to adopt more sustainable practices, Marina Bahia Golfito, supported by the initiatives of the Enjoy Group and SeaKeepers, offers a compelling blueprint for the future. It demonstrates that integrating sustainability with luxury and personalized service can lead to a thriving, eco-conscious tourism industry. A circular economy where everyone benefits. This journey has reshaped my understanding of sustainable tourism's possibilities and reinforced the belief that we can all play a role in crafting a more sustainable, regenerative future for our planet. As Dr. Sylvia Earle says…”With every drop of water you drink, every breath you take, you’re connected to the sea. No BLUE No GREEN.”