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08/11/2022

GoTab's New Features Streamline Guest Ordering, Payment

Restaurant commerce platform unifies the ordering and payment experience for guests across multi-merchant venues; delivers operational and sales efficiencies for vendors.  

GoTab adds new capabilities that enable multi-operator locations to automate vendor payouts while enabling a streamlined ordering and payment experience for guests.

With GoTab for Multi-Operator Locations, vendors receive individualized control of menu management and reporting, as well as direct payouts, including taxes and tips, on a daily basis.

Ideal for food halls, entertainment venues, stadiums and more, GoTab creates a unified QR code ordering experience for all active vendors within a parent location, simplifying payment for guests and providing vendors with increased visibility, customization and sales transparency. Based on an analysis of existing operators that use QR ordering, GoTab has proven to make a direct impact resulting in 20% higher tips, 35-50% higher check averages, 25% faster table turns, and 30-50% increased labor efficiency.

“As guests flood back to food halls, stadiums and other entertainment venues, they’ve come to expect the convenience of digital – fast, easy-to-use mobile ordering, one-touch payment and more. GoTab for Multi-Operator Locations empowers vendors to deliver that integrated ordering experience for guests, while reaping the benefits of increased visibility within the parent location, daily payouts, seamless menu management, and ultimately, increased sales,” said Tim McLaughlin, GoTab CEO and Co-Founder.

How Multi-Operator Works

Individual vendors within a food hall, entertainment venue, stadium, or other multi-merchant location will have access to their own dashboard and create their personalized menu featuring available food offerings or retail products, which is then shared with the parent location. Guests can scan and order from a single QR code showcasing all of the vendors and their customized menus. Orders are then routed to the respective vendors’ Kitchen Display System and/or printer for fulfilment. Once guests pay their tab, tips are allocated to each vendor by percentage of sales. 

A Unifying Experience

Purpose-built to streamline the vendor and guest experience, GoTab for Multi-Operator Locations provides the simplest way for guests to order across vendors – without having to download an app – and the easiest way for vendors to optimize order efficiency, receive payout and gain visibility.

This new solution prioritizes transparency in sales, providing real-time access to sales and tab data and transferring payouts, including taxes and tips, directly to each vendor on a daily basis. For multi-vendor transactions, tips are automatically allocated by percentage of sales, which can be automated to the parent location. In addition, despite living on the same QR code, each vendor has the ability to create their own menus, products and messages that align best with their brand, showcasing consistency and easing communication with their guests. Further, since guests view all uploaded menus from a single QR code, each venue has more visibility across the parent location, increasing the likelihood of individual sales.

GoTab for Multi-Operator Locations is revolutionizing the vendor experience at participating venues through technology designed to simplify the guest ordering experience while empowering vendors with complete menu control, quicker payouts, real-time sales reports and more.