Google Announces New Tools to Help Hotels Connect with Travelers
Tools will help hoteliers find people when they’re ready to book their next trip.
Beginning next month, individual hotels that meet eligibility requirements can manually input their rates through their Google Business Profile to participate in free hotel booking links.
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In a recent blog post, Google revealed that the company is launching a series of helpful product features for hotels and travel sites, enabling them to directly connect with customers on Google.
These include:
- Hotel free booking links on Google Search and Maps
- Last year, Google brought free hotel booking links to google.com/travel. Now, its launching free booking links on Google Search and Maps, broadening hotel visibility to potential customers.
- Hotel free click reporting
- Through free reporting, partners will be able to better understand the customer traffic they are receiving through Google.
- Hotel rates via Business Profiles
- To make the most out of their Google Business Profiles, hotels can now provide rates and availability information directly to Google, without complex requirements.
- Hotel Local Posts on Business Profiles
- Hotels can now utilize the Local Post feature on their Google Business Profiles to share timely updates with interested travelers.
To learn more about these upgrades, check out their blog post!