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Go Find It Launches Connected Hotel App for Emaar Hospitality Group in Dubai

Go Find It Technologies, a pioneering provider of mobile solutions and applications for the hospitality industry, and Emaar Hospitality Group in Dubai, UAE, launched “Mobile First,” a new digital solution, which revolutionizes both the role and impact of digital strategies in the hospitality industry.
“Mobile First” consists of individual brand apps that offer the complete guest experience in all Emaar Hospitality Group properties, whilst integrated into a larger, dedicated brand application. Each app connects users with all the activities available at Emaar Hospitality Group’s hotels as well as in the city of Dubai.
"When every single hotel group is working on a digital transformation solution, we are especially proud that Emaar Hospitality Group is the first to bring this to market," said Chris Newman, COO of Emaar Hospitality Group. "The solution that Go Find It and the Emaar Hospitality Group team have delivered and the new ideas incorporated are paving the way for continued growth and success in our business.”
The application was first launched for upscale boutique hotel Vida Downtown Dubai in 2015 and quickly became one of the most downloaded hotel applications in the Middle East.
Concurrently, Go Find It and Emaar Hospitality Group worked together to deliver a broader platform featuring a fully connected and integrated mobile solution across all five hotel brands. Each individual hotel application offers exclusive content and engages guests with a tone of voice suitable for the brand. It supports full connectivity not only with the hotel’s booking engines for rooms and restaurants, but also the PMS/POS and the U by Emaar loyalty program.
Go Find It is aiming to deliver 80% penetration and engagement for each app, a level they have been able to deliver for other hotel properties. In comparison, the top 10 hotel groups in the world have digital strategies that result in an average engagement as low as 4% with customers.
Building an app from the bottom up is not the usual method and is unique to Go Find It and Emaar’s approach. Instead of a single group application, which hosts all brands in one (sometimes up to 20 different brands), Emaar pursued an app that was tailored to each of their brands and properties.
The “Mobile First” solution integrates a business intelligence internal app that enables the leadership team to access real-time performance data of all guests via a custom dashboard application.
The business intelligence tool tracks all user behavior recorded by the guest-facing app, from buying patterns to engagement and advanced user behavior, to allow clients to fully understand their guests’ needs, as well as drill down into different demographics in a way that was not previously possible. 
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