Givex, a cloud-based customer engagement solution that helps to streamline business operation from end-to-end, announced its partnership with Best Western Hotels & Resorts, a global hospitality company with more than 4,500 hotels and resorts in nearly 100 countries and territories worldwide. Best Western will utilize the Givex gift card platform to issue and redeem Best Western Travel Cards globally.
The first phase of the partnership was launched in late 2018, less than six months after the deal was inked, an impressive feat for both teams. As part of the partnership, Givex will provide 24/7 support and fulfillment for all Best Western locations.
“Best Western has experienced tremendous growth in the last few years as the company continues on its path of transformation and modernization,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer of Best Western Hotels & Resorts. “As our global footprint expanded, our need for a scalable gift card solution became evident. Givex is a leader in the space and provides the secure features, product control and enhanced reporting and operational capabilities we need, while also delivering a significant benefit to our customers and partners.”
Best Western has 4,500 hotels in nearly 100 countries, with a little over half in North America, and a strong presence in Europe and Asia. Now with the capability to issue cards in multiple currencies that are redeemable at all hotels worldwide, Best Western plans to leverage the Givex gift card platform in its future national promotions.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.