Giraffe Restaurant Uses Table Management Tool from QSR to Boost Sales by 10%

According to the company, Giraffe restaurant is all about good quality feel-good food from around the world, served fast in a fun atmosphere. It’s also about good value and has a strong appeal to the family market. All of which means that while Giraffe focuses on giving customers a great dining experience, the restaurant also needs to maximize table turnover.

To that end, the company selected ConnectSmart Hostess table and capacity management system from QSR Automations, which is supplied and serviced in the UK by Edgware-based Call Systems Technology.

The system works around an intuitive screen sited at reception that shows the status of each table and tells staff, as guests arrive, how long they’ll have to wait for a table.

“It paid for itself in the first two weeks of summer,” says Jerry Marks, business development manager of Giraffe restaurants, about the ConnectSmart Hostess table and capacity management system from QSR Automations, which is supplied and serviced in the UK by Edgware-based Call Systems Technology.

“QSR’s ConnectSmart Hostess system easily adds 10% to our sales in our busiest sites by managing our table capacity efficiently. It’s very simple for the staff to use and very accurate in terms of wait time estimates,” Marks says.

The new Giraffe site in the Westfield shopping mall, Stratford, London is typical of the chain in having several eating areas in this case, the ground floor, upstairs and outside. “A greeter of the queue at the door simply can’t estimate table times accurately, for one thing, they can’t see all the tables,” says Marks.

Another bonus is the Hostess system’s ability to cope with different table combinations. The technology works out the best table combination to accommodate quests and gives an accurate wait time.

Some Giraffe sites also use CST CustomerCall pagers alongside QSR’s ConnectSmart Hostess system. “The party arrives and they’re given a pager. They can go and window shop or have a drink in the bar. When the table is ready, the Hostess system sends an alert and the pager lets the customers know.

Currently the Hostess system is installed in three Giraffe restaurants and the Group is looking to put it into more of its busier sites.