Gift Card

Givex enhances its current Points-to-Dollar Loyalty Program by launching a new SKU Loyalty Program.

Following the successful instillation in three previous locations, the Purple Café plans to add SquirrelOne to three new locations scheduled to open this year.

In case you couldn't make it to the show, the team at HT brings you the top 10 stories that came from this year's National Restaurant Association Restaurant, Hotel-Motel Show.

Peach Trader Inc, partners with Toshiba and pcAmerica to release a new point-of-sale system that is designed exclusively to meet restaurateurs' needs.

Restaurants like Tully's Coffee and Brinker International are combining stored value card technology with savvy marketing initiatives for gift card programs that benefit the restaurants well beyond their initial sale. Through partnerships with local businesses, gift cards are accounting for as much as 30 percent of one restaurant's sales.

Hotels are tapping into the power of the Internet by linking their websites with other property systems, and maximizing their appeal to guests. One property is boosting gift card sales by 30 percent with its online initiatives, while others are expanding their brand's awareness via smart marketing.

A new wave of loyalty strategies are making it easier for operators to attract, retain and drive top-line growth