News Briefs

Greenlight Financial Technology, Inc.,  announced a new rewards program with Tropical Smoothie Cafe, to bring financial literacy game Greenlight Level Up  to more families for free.  Starting today, families can download the Greenlight app and play a selection of Level Up challenges with no Greenlight subscription required, while earning fun rewards for a limited time.

Tropical Smoothie Cafe is the first brand to reward kids and teens for completing Level Up challenges in the Greenlight app. The program is designed to motivate kids to improve their financial knowledge and skills by rewarding them with a free 12-ounce kids smoothie when they or their referred friends complete 10 Level Up challenges in a learning quest.

93% of teens believe they need financial knowledge and skills to achieve their life goals, and 97% of parents agree.  Still, only 35 states require a personal finance course for students, and teens score an average of 64% on the National Financial Literacy Test, showing a clear gap in financial education that is accessible and effective. Parents also rank personal finance as the #1 most difficult life skill to teach their children with 81% saying they wish they had more financial education tools and resources.

Greenlight Level Up is an in-app financial literacy game with a curriculum to empower young people with money skills and confidence. Built by academic and game design experts, Level Up challenges are packed with bite-sized videos, quizzes, and minigames that keep kids and teens engaged.

“Our collaboration with Greenlight aligns with our mission to Inspire Better  and help all kids shine bright. As the first brand providing rewards that are integrated into the Greenlight Level Up game, we look forward to the opportunity to reward hard working kids with a free 12 oz. kids smoothie,” said Deborah von Kutzleben, CMO of Tropical Smoothie Café, LLC. “Tropical Smoothie Cafe hopes to enhance Greenlight’s mission to improve financial education among kids by offering an incentive to learn about money.”

Families can download the Greenlight app  to start playing a selection of Level Up challenges for free and earn rewards. The full suite of Level Up challenges are also available for free through Greenlight’s partner programs with banks, credit unions, and employers. 

Domino's Pizza Inc. introduces its new and improved loyalty program. 

Domino's Rewards offers loyalty members even more opportunities to earn and redeem points across its corporate and franchise store locations. Domino's enhanced rewards program allows customers to:

• Earn points for less
  • Loyalty members will now earn 10 points on every order of $5 or more
• Redeem points for even more menu items – and earn free Domino's after just two orders
  • Members can redeem a variety of points for more menu items:
    • 20 points: A free dipping cup, a 16-piece order of Parmesan Bread Bites or a 20 oz. drink
    • 40 points: An order of Bread Twists or Stuffed Cheesy Bread
    • 60 points: A medium, two-topping pizza; pasta; Oven-Baked Sandwich; or a 3-piece order of Chocolate Lava Crunch Cakes
• Earn more rewards
  • Loyalty perks are now even better, as members will have exclusive access to member-only deals, special discounts and opportunities to earn bonus points!

"We are thrilled to give the brand's loyal customers additional ways to earn free Domino's items more often," said Mark Messing, Domino's vice president of digital experience and loyalty. "At a time when most brands are scaling back their loyalty programs and making it more difficult to earn and redeem points, Domino's is doing the opposite. We want to make it easier to reward our customers and give them more options so they can get rewarded faster."

Marketing a LTO 

From now until Oct. 22, 2023, rewards members can take advantage of a limited time offer to redeem 20 points for a free order of Domino's new Pepperoni Stuffed Cheesy Bread, which is normally a 40-point redemption, in celebration of the product's recent launch. 

Chris Caldwell has joined Brinker International as SVP and Chief Information Officer. 

Caldwell is a world-class leader with an impressive background across all functions of IT. He spent 27 years leading technology teams at Yum! Brands, most recently serving for a decade in the role of Chief Technology Officer at KFC, where he helped build a leading technology team, robust tech platforms and an amazing culture. As Brinker's CIO, Caldwell will lead the IT team and accelerate its progress against the company's ambitious technology roadmap.

Brinker International Inc. announced other updates to its executive leadership team, including  the retirement of Joe Taylor, EVP and Chief Financial Officer, the appointment of Mika Ware as SVP and Chief Financial Officer, effective June 27.

Chief Financial Officer Joe Taylor has informed the Company of his intention to retire at the end of the company's fiscal year in June 2024 after almost 25 years at the company. He will continue to serve the company in a senior advisory role through August 2024.

Current VP of Finance, Investor Relations, and Restaurant Development Mika Ware has been appointed SVP, Chief Financial Officer, and will assume the role upon Taylor's departure at the beginning of fiscal year 2025 on June 27. Ware started her Brinker journey in 1988 as a Chili's host and earned her finance degree while working at Chili's. Over the years, she's held finance and IR roles of increasing responsibility at the Company and is an expert in Brinker's business, brands, and the finance organization.

The Wendy's Company promoted Matt Spessard to Chief Information Officer. He will report to President and Chief Executive Officer Kirk Tanner and serve on the Wendy's Senior Leadership Team. Spessard will succeed Kevin Vasconi who has served as Chief Information Officer since October 2020.

Spessard has served as Senior Vice President, Global Chief Technology Officer for The Wendy's Company since August 2022. In this role, he was accountable for establishing the Wendy's System global technology vision and leading technological innovation and development to drive continued growth, competitive brand advantage and topline revenue for the Company and franchisees. As Chief Information Officer, Spessard will assume responsibility for all aspects of Wendy's global technology efforts, including Restaurant Technology, Data Management and Analytics, Enterprise Technology, Software Architecture and Engineering, and Information Security.

"Driving the growth of the digital business and harnessing technology in restaurants to improve the customer and crew experience are important pieces of our plan to accelerate sales and profitable growth across the global System," said President and CEO Kirk Tanner. "Matt's extensive experience in overseeing global technology initiatives at Wendy's positions him as the ideal leader to build growth on our already successful foundation."

Spessard joined Wendy's in May 2020 as Vice President, Restaurant Technology and assumed the expanded role of Vice President, Digital and Restaurant Technology in September 2020. Prior to that, he spent six years with Inspire Brands. He served in several roles of increasing accountability, including Vice President of Technology at SONIC. He also previously held various operations and technology leadership roles at YUM! Brands, Church's Chicken and Braum's Ice Cream & Dairy Stores.

For years, anime fans have been making McDonald's-inspired "WcDonald's" restaurants a part of anime's most memorable movies and shows. Now, in collaboration with some of the biggest names in anime, WcDonald's will make the move from fiction to real life. 

Beginning Feb. 26 in more than 30 global markets, McDonald's is building on its fans' vision and imagination by unleashing the WcDonald's universe in our restaurants and beyond, with a new sauce, manga-inspired packaging, episodic shorts and so much more.

"Anime is a huge part of today's culture, and we love that our fans have been inviting us into the conversation for years," said Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald's USA. "The WcDonald's universe is a reflection of what fans have created. It honors their vision and celebrates their creativity, while authentically bringing it to life in our restaurants for the first time ever."

Marketing with Manga

McDonald's teamed up with iconic Japanese manga artist/illustrator Acky Bright to design custom WcDonald's packaging that will take fans deeper into the world of WcDonald's. For a limited time, fans will receive manga-inspired packaging featuring WcDonald's Crew characters, sketched by Acky himself.

Fans can also scan the code on the packaging to access weekly digital manga drops that star a full cast of WcDonald's Customers and Crew, including Hashirune, a WcDonald's regular, Mr. Bev, the Crew jokester, WcDizer 3000, WcDonald's very own mecha, and many more.

"I had a great time partnering with McDonald's to help make WcDonald's a reality for manga fans who have a genuine love for the brand," said Acky Bright. "From the details of the diverse Crew characters to the manga plot itself, I loved being able to use my artwork to bring to life the dynamic, vibrant world of WcDonald's for people around the world."

The First Official WcDonald's Anime

McDonald's has partnered with legendary animation house studio pierrot to produce the first official WcDonald's anime. Four episodic shorts will take fans into the flavorful world of WcDonald's, where a story about the WcDonald's Sauce and WcNuggets unfold each week.

Every Monday, from Feb. 26 until March 18, a new short will drop in tandem with new manga on WcDonalds.com, or by scanning the code on the WcDonald's bag. The shorts will honor four of anime's biggest subgenres - Action, Romance, Mecha and Fantasy.

• The Race to WcDonald's (drops Feb. 26): A rivalry strong enough to withstand the test of time as our two heroes embark on an epic race to WcDonald's.
• Love from Across the Booth (drops March 4): Our two protagonists discover the WcDonald's Sauce and WcNuggets aren't the only perfect pairing.
• WcNuggets Space Frontier 3000 (drops March 11): A team of WcDonald's pilots must protect the last WcNugget against an ominous force.
• The Wisdom of the Sauce (drops March 18): Three women are transported to a distant land to unravel the mystery surrounding the elusive sauce before it's gone forever.

An Immersive Dining Experience at WcDonald's

Taking inspiration from the isekai anime subgenre, McDonald's is transporting fans to the first IRL WcDonald's on March 9-10. The WcDonald's Immersive Dining Experience will be a multi-sensory dining experience in Los Angeles, - a genre-bending fusion of entertainment and food. Guests will be transported into the WcDonald's universe through 360 projection mapping and immersive tabletop projections inspired by the four WcDonald's anime episodic shorts – all while enjoying a set menu of WcDonald's items. Fans can reserve their spot exclusively on OpenTable starting Feb. 28 by searching "WcDonald's Immersive Dining Experience" on the OpenTable app or website. 

A Celebration of Anime Fan Art 
WcDonald's wouldn't be what it is if it weren't for the creativity of our fans. So, we're recognizing three up-and-coming anime artists who have created WcDonald's-themed artwork with grants to help fund their upcoming projects and a celebration at their local McDonald's. Additionally, the three artists will receive a one-on-one mentoring session with top manga artist/illustrator, Acky Bright.

On Feb. 26, get ready for an anime-fueled adventure that starts with, "Welcome to WcDonald's, may I take your order?"

Cloudbeds, the hospitality management platform powering more reservations and happier guests for independent lodging businesses around the globe, today released its 2024 State of Independent Lodging Report.

The second annual edition of the report offers a unique and data-rich perspective on the global independent lodging segment, shedding light on insights and trends from property types and segments often overlooked in industry reporting.

Adam Harris, Co-Founder and CEO of Cloudbeds, said: “The outlook for the travel industry in 2024 looks rather encouraging, with economic forecasts shifting from fears of a global recession to expectations of a soft landing and moderate growth.

“Advanced technologies are likely to usher in a shift in how owners, operators, and hoteliers do business as they chase demand. Unplanned overbookings, front desks staffed 24/7, and marketing or finance degrees to optimize revenue will soon be a thing of the past. So are siloed and disparate legacy systems.

“Today, we’re pleased to unveil our findings from thousands of independent properties worldwide, empowering lodging businesses to benchmark their performance against industry peers.”

Key findings from the report include:

• Occupancy patterns are projected to remain consistent in 2024. With demand relatively flat, hotels will need to focus efforts on growing market share and RevPAR.
• With travelers expected to be more price-sensitive this year, hoteliers may struggle to raise their average daily rates (ADR) and should explore new ways to hedge inflation.
• Online travel agencies (OTAs) have returned stronger than ever. In 2023, OTAs generated 60.5% of global bookings, a higher proportion than in any of the previous three years and much higher than the 39.5% of bookings generated on direct channels.

By leveraging a wealth of aggregated and anonymized data from across the globe, Cloudbeds has also identified six new trends poised to reshape the travel landscape in 2024. These include a resurgence in lagging market segments, an uptick in inflation-busting travel hacks, and new spins on experiential travel. In addition, Cloudbeds anticipates continued growth in the short-term rental sector (despite rumors to the contrary), new efficiencies driven by generative AI, and growing demand for new skills among next-generation hoteliers.

The new trends complement last year’s five key developments, which are set to continue this year: value-driven decision-making, the shift to virtual front desks, blended travel meeting hybrid hospitality, new technologies to disrupt travel search and inspiration, and a shift from focusing on amenities to guest experiences.

Cloudbeds’ findings are grounded in data from 10,000+ independent properties, encompassing boutique hotels and guest houses, B&Bs, and hotel groups in over 100 countries. The results are divided into four regions: North America, Latin America (including Mexico), Europe, and Asia Pacific (including Australia and New Zealand).

To download a free copy of Cloudbeds’ 2024 State of Independent Lodging Report, visit https://www.cloudbeds.com/hospitality-industry-report.