Gabriel Moreno Joins La Boulangerie as Senior Director of Retail

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Gabriel Moreno Joins La Boulangerie as Senior Director of Retail


Industry veteran Gabriel Moreno has joined La Boulangerie de San Francisco as senior director of retail.

Gabriel Moreno

Moreno brings nearly 20 years of experience building and growing businesses in quick-service, fast casual and full-service restaurants to his new role at La Boulangerie. He most recently served as regional director of operations for Which Wich Superior Sandwiches, where he assisted the executive team in driving operational and financial results.

“La Boulangerie’s recent equity investment by James Park and Michael Staenberg [co-owners of Garbanzo Mediterranean Fresh] has accelerated our plans to expand the La Boulangerie brand,” said Nicolas Bernadi, CEO. “We have a truly unique commercial bakery and special culinary talent to support scale. I can confidently say that we have one of the deepest R&D teams in the industry to support our growth and now, with the addition of Gabriel, we have the operational talent to ensure consistent operational excellence. Gabriel’s track record in enhancing operations and customer service culture will be instrumental in building our bench strength, exceeding revenue targets and achieving operational excellence. We are excited to have Gabriel join our team.”

Founded by French baker Pascal Rigo, La Boulangerie makes everything daily from scratch. It is currently  an 8-unit chain.  In addition to expansion, Park and Staenberg will be developing and proving-out internally generated concepts to address gaps in the dining landscape while exploring attractive acquisition opportunities.