Fuzzy’s Taco Shop, the brand that’s as laid-back as everyone’s favorite beachside taco joint with food that’s worth talking about and margaritas with major chill, has named Jessica Wescott as Chief Financial Officer. Wescott previously served as the Executive Vice President of Finance for the Baja-inspired franchise.
Wescott began her career in wealth management before moving into the franchising world and working her way up to Vice President of Development & Finance with MOOYAH Burgers, Fries & Shakes. In January 2018, Wescott was named Executive Vice President of Finance at Fuzzy’s Taco Shop, where she oversaw many aspects of financial operations, as well as marketing and technology strategies, and fed her love of working with franchisees. For her, the similarities between wealth management and franchising are clear: It’s all about relationships and helping partners be successful.
To Wescott, the role offers more than overseeing the financials of the company, budgeting and forecasting. “We have the opportunity to use data to objectively analyze and shape the brand’s strategies in order to increase sales and profitability for our franchisees. Over the last year and a half, we’ve made some tremendous investments in people to take the brand to the next level.”
She’s also begun working on Fuzzy’s strategy for 2020, including how to best support multi-unit franchisees.