FreedomPay Partners with Cornell Center for Hospitality Research

FreedomPay, the world’s leading consumer-centric commerce payments platform, specializing in the hospitality industry, today announced that it has entered into a long-term co-operative partnership with the prestigious Center for Hospitality Research (CHR) at the School of Hotel Administration (SHA), at Cornell University, the world’s hub for teaching, researching, and facilitating connections through the business of hospitality.

As part of this initiative, FreedomPay will join an illustrious group of fellow board members with extensive expertise in the hospitality industry sector, on the CHR’s Customer Advisory Board. These include such stalwarts of the industry as Marriott International, Hilton Worldwide, Hyatt and PwC.

This partnership will see a number of multidisciplinary FreedomPay experts take part in various initiatives including speaking opportunities on campus and the co-production of thought leadership research encompassing issues affecting loyalty, the importance of data and the need for a growing prioritization of technology within the hospitality sector. By affiliating with the CHR, FreedomPay will become an active participant in the research process and together with researchers and other partners around the world will exchange ideas and interact with the faculty at Cornell as well as other sponsors and members.

Linda Canina, Director, Cornell Center for Hospitality Research, added: “On behalf of the Center for Hospitality Research, I am pleased to announce our official partnership with FreedomPay. We are enthusiastic about the award-winning value that FreedomPay will contribute to the Center, including their industry expertise in innovative commerce solutions in hospitality. It is an honor to welcome Chris Kronenthal, President and CTO of FreedomPay, to join our Advisory Board in our effort to facilitate impactful and timely hospitality relevant innovations and research.”