Focus Brands Consolidates Gift Card Programs

Focus Brands has selected Givex as its first united gift card processing platform for its U.S. locations.

Atlanta-based Focus Brands is the parent company of more than 6,000 restaurants including Auntie Anne’s, Carvel, Cinnabon, Jamba, Moe’s Southwest Grill, McAlister’s Deli and Schlotzsky’s.

The franchisor had multiple gift card processors for the various concepts and its U.S. locations. By uniting all brand gift cards under a single solution, Focus Brands is now able to streamline reporting and fund settlement across the organization and gains the ability to recognize and encourage customers to frequent multiple brands. The Givex functionality also allows for existing gift card accounts and historic transactions to be imported into the Givex database, ensuring previously purchased gift cards can still function and be tracked under the new united platform.

Givex was chosen as the single-solution U.S. gift card provider, in part, because of its strong track record as long-time program partner of McAlister’s Deli.

“The Givex team added immediate value throughout the migration and onboarding process,” says Dan Gertsacov, EVP and Chief Commercial Officer, Focus Brands. “The united gift card solution will be a great help to our U.S. franchise business owners and allows us to better serve our customers. The critical first step to evolving our gift card program, leveraging one gift card processor across all brands, opens up many opportunities and we’re very excited to continue to expand our program and relationship with Givex.”