Fishbowl Launches Upgrade to Promotions Manager

Fishbowl Inc., a data, marketing and analytics provider for the restaurant industry, is launching Rewards Manager, a loyalty product built upon the the company’s Promotions Manager.

Rewards Manager features real-time promotion validation, verification of loyalty status and award points, as well as guest messaging that provides information on a comprehensive range of promotional options.

According to Fishbowl clients, the new data-driven Rewards Manager is a sound outgrowth of their existing product. “As a Promotions Manager client for over three years, we have relied on Fishbowl to help us create, track, and report on individual promotion redemptions.  We appreciate the insight that this platform brings us now and look forward to seeing the product continue to evolve,” said James Pritchard, Vice President of Marketing for Perkins & Marie Callender’s LLC.

The Fishbowl Promotions Manager product is a closed-loop promotions tracking tool with the ability to track individual redemptions, prevent fraud, and deploy promotions in a variety of forms. The Rewards Manager solution enhances each of those components and allows for a variety of reward redemptions.   

Fishbowl enables restaurants to know their guests’ dining, spending, and engagement patterns, so they can develop contextual and personalized communications and offers, create greater engagement and drive top-line, in-store growth. It is a company that manages the industry’s largest guest database with over 160 million opt-in members, and delivers more than 8 billion emails and messages each year on behalf of clients.

As part of the comprehensive Fishbowl Guest Management Platform, which facilitates engagement, loyalty, and insights, these integrated tools enable marketers to create personalized experiences with guests that cultivate authentic loyalty.