Fishbowl Expands Intelligent Marketing Analytics Platform
Fishbowl has announced the launch of its next generation automated insights & decision support capabilities, combining the latest in customer acquisition and engagement analytics. The Customer Analytics solution tracks behavior throughout the customer life cycle, blending data from payment systems, online ordering, reservations, loyalty programs and e-marketing into a one-stop dashboard for more targeted decision-making than ever before possible.
Designed to arm restaurant executives with actionable data to drive sales, the new product combines information about customer behavior and preferences with various demographic and psychographic profiles. It allows busy leaders to make informed decisions that maximize marketing budgets while engaging the guest groups that matter most to their brands. The business impact for clients is further enhanced through a highly orchestrated, cross-channel and personalized marketing automation that enables them to efficiently and effectively act on the insights.
“The ability to understand which KPI’s are changing and digging into the “why” will allow for greater insights,” said Rob Gotti, CMO of casual dine restaurant Not Your Average Joe’s. “The Fishbowl cockpit is easy to navigate and will help me manage the day-to-day business. The ability to easily act on insights and drive meaningful customer engagement, in a closed loop environment through digital marketing channels, means that we can drive customers into the restaurants and gain further momentum in our business.”
The enhanced Fishbowl Customer Analytics platform will now offer:
Full suite of C-Level dashboards with drill downs to understand business drivers
Customizable reports for sales, customer behavior, and marketing effectiveness
Ability to automate segment creation and execution based on customer behavior
A Data lake with multidimensional view of customer built from multiple touchpoints
Rapid ingestion of multiple data sources into the data lake without specialized programming skills
Enhanced customer matching algorithm to connect multiple data sources
Designed to arm restaurant executives with actionable data to drive sales, the new product combines information about customer behavior and preferences with various demographic and psychographic profiles. It allows busy leaders to make informed decisions that maximize marketing budgets while engaging the guest groups that matter most to their brands. The business impact for clients is further enhanced through a highly orchestrated, cross-channel and personalized marketing automation that enables them to efficiently and effectively act on the insights.
“The ability to understand which KPI’s are changing and digging into the “why” will allow for greater insights,” said Rob Gotti, CMO of casual dine restaurant Not Your Average Joe’s. “The Fishbowl cockpit is easy to navigate and will help me manage the day-to-day business. The ability to easily act on insights and drive meaningful customer engagement, in a closed loop environment through digital marketing channels, means that we can drive customers into the restaurants and gain further momentum in our business.”
The enhanced Fishbowl Customer Analytics platform will now offer:
Full suite of C-Level dashboards with drill downs to understand business drivers
Customizable reports for sales, customer behavior, and marketing effectiveness
Ability to automate segment creation and execution based on customer behavior
A Data lake with multidimensional view of customer built from multiple touchpoints
Rapid ingestion of multiple data sources into the data lake without specialized programming skills
Enhanced customer matching algorithm to connect multiple data sources