Heartland Brewery safeguards against losing potential event clients with Imbookin.com. The restaurant, which has seven locations in Manhattan and books about 1,000 events a year, uses the online tool to boost its business while decreasing labor.
At Uno Pizzeria & Grill, the management team was working to find a tool to implement and execute a labor process overhaul. A company-wide initiative was implemented to improve labor results in both bottom-line savings and staff satisfaction. Red Book Connect's Hot Schedules was implemented to help the company measure, manage and articulate the labor model, as well as offer ancillary benefits to managers and staff.
More travelers are using social media to share information on plans and to get recommendations from friends and family about places to stay. The New Yorker had a strong number of fans and followers on its Twitter and Facebook, but it was not necessarily converting them into customers. An intent-based marketing campaign helped The New Yorker Hotel reach new potential customers and win more business.