Feature Stories

Recapping what was seen, heard and learned at MURTEC 2016. Sponsored.

A Subway franchisee sees a measurable uptick in returning customers and improved employee communications after implementing SmartReceipt technology.

Executives from MerchantLink and Task Retail Tech answer questions about EMV preparations, mobile wallet, and their combined impact on hospitality.

Celebrating its 20th anniversary, the 2015 installment of MURTEC® delivered an insightful agenda focused around the theme, 20/20 Vision: Inspiring the Future of Restaurant Innovation.

Today's guests look to smart TVs and robust connectivity to provide at-home experience. Sponsored.

At Uno Pizzeria & Grill, the management team was working to find a tool to implement and execute a labor process overhaul. A company-wide initiative was implemented to improve labor results in both bottom-line savings and staff satisfaction. Red Book Connect's Hot Schedules was implemented to help the company measure, manage and articulate the labor model, as well as offer ancillary benefits to managers and staff.

Sonic Drive-In partners with OLO Online Ordering to pilot a fresh type of online marketing promotion. Combining online ordering with Groupon discounts yields a boost in sales and loyalty

Heartland Brewery safeguards against losing potential event clients with Imbookin.com. The restaurant, which has seven locations in Manhattan and books about 1,000 events a year, uses the online tool to boost its business while decreasing labor.

Is your hotel's network infrastructure ready to accommodate hyper-connected guests? Sponsored.

More travelers are using social media to share information on plans and to get recommendations from friends and family about places to stay. The New Yorker had a strong number of fans and followers on its Twitter and Facebook, but it was not necessarily converting them into customers. An intent-based marketing campaign helped The New Yorker Hotel reach new potential customers and win more business.

The Coastal Hotel Group revved up its RevPar after implementing the IDeaS revenue management system. In addition to an increase in occupancy the group also saw average daily rates rise.

The fast-expanding Smashburger has implemented Empathica Local to ensure brand standards for customer satisfaction in the midst of the chain's triple-digit growth.