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Want to Increase Loyalty? Reward Customers for Spreading the Word on Social Sites
The growth of social media continues to influence how hospitality operators interact with customers and capture new guests. Marketing departments must branch out from the traditional means of advertising and integrate social media activity with formal loyalty programs. -
How to Leverage Tech Solutions to Meet Current Federal Food Safety Requirements
Food safety has become an increasingly large issue in the food service industry. With the passage of the new Food Safety Modernization Act, Congress hopes to shift the focus of regulation from responding to contamination to preventing it. HT covers how technology can complement this new legislation to bring great benefits to restaurant operations.