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eZee Technosys Introduces Rate Shopping Tool for hoteliers

Revenue management and pricing intelligence tools are indispensable for digital hotel business management. Therefore, adding another element to Rate and Yield Management utilities, eZee Technosys has gone a step ahead to offer advanced rate shopping to hoteliers. Revenue management features of eZee solutions are further solidified by the addition of this competition tracking tool.
Owing to the growing competitiveness of the industry, it is imperative for hoteliers to know where they rank. The hospitality industry is a dynamically priced market where businesses set pricing strategies according to revenue objectives, guest influx, market demand, and rates offered by competition. Hence, competitor benchmarking and market positioning become deciding factors in establishing authority and company growth.
Understanding this, eZee now offers a Rate Shopping Tool which allows hoteliers to track their competition's pricing. A dynamic dashboard shows their own hotel's rates and data along with a selected set of competitors. Hoteliers can analyze and compare pricing with chosen hotels for multiple OTAs, and decide BAR on all OTAs for a certain duration; then they can allot specific inventory to create optimum online demand and thereby revenue.
Provision for price change forecasting is the most exclusive feature of eZee’s Rate Shopping Tool that gives a 30 day outlook of competitors’ potential rate change.
Users get room type description and historical data over various OTAs to benchmark and understand competitor pricing behavior. Thus, not just price attractiveness for a specific platform, but hoteliers can manage price decisions for their property on all the OTAs they want.
Many hoteliers use free rate shopping tools offered by OTAs that aim to encourage more transactions on their platforms. However, conceptually this independent tool offered by eZee is different because it aims to benefit hoteliers by escalating direct revenue.
For a hotelier, implementing this tool will lead to efficient rate and inventory availability management across numerous distribution channels while monitoring competition. Users can easily make strategic decisions on room rates every day with eZee’s online competitiveness solution and generate optimal revenue.
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