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EXECUTIVE INSIGHT: Leveraging Online Ordering and Payment Technology

Jeff Stein, Chief Marketing Officer, Priority Technology Holdings

How has the application of mobile and web ordering and payment technology changed the dynamic between restaurant operators and their customers? 

JEFF STEIN: Mobile and web ordering and payment applications shift responsibility for order entry from restaurant employees to customers. Orders are therefore more likely to be accurate, decreasing the potential for costly errors and minimizing customer service issues.