eRevMax Makes Inroads in Bahrain with Hani Group
Hani Group, an upscale hotel chain in Bahrain has selected eRevMax to improve online sales with efficient rate and availability management. All three properties of the group are using RateTiger hotel channel manager and price intelligence tool, Shopper, for online connectivity and revenue management.
Bahrain based Hani Group has three properties across the capital city of Manama - Hani Royal Hotel, Hani Suites & Spa Luxury Apartments and Dana Homes Resort. With close to 40% bookings coming from online, it’s important for the group to maintain presence in OTAs. The company has been leveraging eRevMax’s seamless connection with global and regional OTAs allows the group to update rates and availability across multiple channels and receive reservations in real-time. Driven by the young digital population, online hotel booking in the Middle East is growing at a double digit. OTAs account for around 60% of online bookings.
“With RateTiger, we just have to update ARI (Availability, Rate and Inventory) on the application, which is then instantly published across all selected online channels ensuring consistency. The detailed, intuitive and advanced reporting system allows me to have a better understanding of the bookings, customer demographics, booking pace and sources and other metrics,” said Mohsen Abdou, Reservation Supervisor, Hani Hotels.
Hosted on LiveOS, RateTiger’s pooled inventory model allows the revenue management team to continuously distribute its live rates and inventory to multiple booking channels and deliver updates back into its property management system (PMS) in real-time, without worrying about overbooking. RateTiger Shopper helps them maintain rate parity across sales channels. The in-built booking trends and business analytics data combined with competitor benchmarking reports give revenue managers key market insights to make informed decision.
eRevMax offers rate shopping, channel management and connectivity solutions to hotels worldwide to support complex revenue generation strategies. The company continues to expand its partner base through new integrations to offer hoteliers seamless connections across different systems including PMSs, CRSs, OTAs, Metasearch channels, GDS, Wholesalers and offline tour operators among others.