EOS Linx, a provider of solar-supported stations with electric vehicle (EV) chargers and digital advertising displays, announced a collaboration with Choice Hotels International to install EOS Charge Stations at select properties. The first set of EOS Charge Stations will be installed at select Choice Hotels franchised properties in Atlanta, Chattanooga, and Nashville during the first quarter of this year, with a goal to later scale deployments at additional locations across the U.S. following a successful pilot program.
“We’re thrilled to bring EOS Charge Stations to select Choice Hotels properties and help fulfill the EV charging needs of drivers,” says Blake Snider, President at EOS Linx. “Choice Hotels properties are often located close to highways, making them ideal locations for EV chargers, and this collaboration brings us one step closer to creating a robust EV charging infrastructure that will help support our nation’s EV growth targets.”
“This is an exciting collaboration that will provide drivers with access to EV chargers while traveling and in the future, potentially uncover new customer engagement opportunities for our 6,000-plus domestic franchised hotels,” says Rick Summa, Vice President of Partner Services at Choice Hotels International. “The ability to provide drivers with this added convenience while also promoting environmentally sustainable practices in the cities our franchisees serve makes this an impactful relationship we are excited to grow.”
Powered by robust data analytics tools, EOS Charge Stations include 75-inch digital out-of-home (OOH) advertising displays designed to maximize brand exposure and engagement of consumers. Research from Nielsen and the Outdoor Advertising Association of America found 70 percent of consumers that notice a digital place-based OOH ad immediately visit a business after exposure and 89 percent make a purchase after visiting the business.
The digital display also includes the ability to broadcast urgent public service announcements regarding missing children via EOS Linx’s partnership with the National Center for Missing & Exploited Children.