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eNewsletters Prove Effective for Hotels

Lodging Interactive, a full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry, has recently developed a Fully Managed eNewsletter Service for hotel marketers with limited resources.
Lodging Interactive has developed an eNewsletter service for hotels that uses professional copywriting, creative design, email list management, distribution and analytics reporting to keep email subscribers opted in, interested and excited. Lodging Interactive uses its team of skilled bloggers and copywriters to create a dynamic monthly eNewsletter on behalf of the hotel containing inviting content that past, present and prospective customers will look forward to receiving. A carefully crafted monthly eNewsletter that contains consistent messaging will help build loyalty and revenues.
The Lodging Interactive Fully Managed eNewsletter Service includes:
Email signup widget placed on the hotel's website to build their list
Email list management of unsubscribe requests and de-duping
Uploading and cleansing of the hotel's existing email list
Creative design and development of the eNewsletter
All copywriting and editing
Hotel approval of all eNewsletter drafts prior to sending
Sending of the eNewsletter to the hotel's email lists
24/7/365 web-based email performance reporting portal
Fully-Managed Service
The Lodging Interactive eNewsletter service uploads the hotel's email database into its proprietary servers. The entire process is managed on the hotel's behalf, from content creation to distribution. Lodging Interactive also provides data analytics that hoteliers can use to determine the effectiveness of the eNewsletter program. Data, such as the number of eNewsletters sent and opened, the number of click-throughs on embedded links, the number of people who shared the eNewsletter with someone else, and where it was shared on the social channels, such as Facebook or Twitter, will be provided in the analytical report.
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