Employee Management App Raises $9.3M
Nudge Rewards closed a $9.3 million growth round led by Chicago-based Jump Capital, with support from existing investors.
The funding will be put toward growing the data science team in order to advance innovation within the emerging category of employee experience management. By investing in machine learning and AI, Nudge is empowering customers to drive continual KPI improvement, with powerful recommendations enabling data-driven decision making.
Nudge is a mobile-first solution in frontline employee communication for brands, empowering restaurant/hospitality staff to better deliver on the brand’s promise. The company has seen demand rise rapidly over the past three years, as brands increasingly realize the need for an effective way to influence and inspire their frontline as a means of solving inconsistent execution and performance.
Driven by a belief that employees perform better when they are empowered rather than audited, the Nudge app draws on behavior theory to build meaningful employee programs from the bottom-up. Mobile campaigns are designed upon choice architecture--a way of presenting choices that positively influences behaviors, without disrupting the voluntary nature of “nudging.” Customers include Roots, Margaritaville, Samsung, and Golf Town, all of whom use Nudge to connect with their frontline in meaningful ways.
Nudge has also announced that Michael McMahon, Managing Partner at Jump Capital, will join the company’s board of directors.